Trip Advisor gets bad write up for dishonest reviews.

Trip advisor is coming under fire this morning, as Dragon's Den hotel owner Duncan Bannatyne complains the consumer resource is bad for business. Bannatyne is not alone. Many hoteliers are enraged about the material posted about them, and are fighting back – both through legal routes, and in person.

An "online reputation services" company called KwikChex, acting on behalf of more than 1,000 hoteliers, says it estimates there are at least 27,000 legally defamatory comments on TripAdvisor, "allegations that are false and should, if necessary, be tested in court". Chris Emmins, who runs Kwikchex, is in the process of contacting TripAdvisor about some of these specific comments, with "a notification saying: 'We regard these reviews as suspect, this user may now be open to legal action, please inform them.' We're hoping that people will reconsider their comments, particularly if they are a competitor, and remove the material they've posted . . . In virtually every country, when it comes to defamation, the judge will ask what opportunity the defendant has been given to correct the situation, so we're going this route to say, legally, we've done everything we can." After that, Emmins suggests, they'll take further legal action against the defamatory reviews that haven't been taken down.

Running a customer review site isn't easy.  We advise you to read our free whitepaper:   A Guide to Managing and Moderating Customer Review Sites  Inviting user-generated reviews onto a brand‟s site is a bold move, and an indication of belief in the brand‟s product or service. But managing both the reviews and the reviewers also requires some thought. This paper sets out to address the following questions. What do you do with your reviews once they‟re in place? How do you manage your community of reviewers? How do you deal with negative reviews? And how should you approach moderation??