Back in August, we blogged on the need for athletes to be twitter-savvy, and over the last six weeks we’ve also been monitoring the Twitter activity of a sample of current and former Paralympic athletes, broadcasters and organising bodies, to see how their presence on the platform was affected by the Paralympic Games. Who gained [...]
For all budding athletes out there dreaming about the Olympics taking place in Rio in four years time: forget about strength, hard work, determination and hours of training; you should be thinking about social media training as your top priority. This is the challenge that all the Olympians have faced at this year’s games in [...]
As the start of the Olympics approaches, the excitement mounts: and for those actually participating, attending or helping at the Games, it must be all the more thrilling. And it’s natural to want to share the excitement on social networks – this is the ‘social media Olympics’ after all.. But even the superstar performers (and their sponsors [...]
71 days and counting to the very first ‘Social Olympics’ here in London. As a social media marketing professional, do you know yet what you can and can’t say about the Olympics? In last week’s blog we looked at the UK legislation that social media professionals need to be aware of when tweeting/posting/blogging about this huge [...]
As the torch is lit and we approach the 30th Olympiad in London, the excitement is unmistakeable. Add to that the fact that this is being dubbed the ‘first social Olympics’ and we’re positively abuzz. It may be hard to believe, but just 4 years ago there was no official integration of the Beijing Olympics [...]