All business, whatever its size, needs to be active in social media. In this third blog post in the series for small business owners (see the others listed at the bottom), we’re looking at who should be responsible for what in your social media marketing drive. It’s best to have an ‘owner’ of each channel [...]
This is a series about starting up social media marketing for SMEs. In the previous post I talked about the importance of social media to small and medium size enterprises: how doing it right can connect your business to customers and your community. But whether or not your company is using social media yet, you [...]
Social media is now an essential part of the marketing mix As the recent report from Econsultancy and Adobe has demonstrated, most companies now look at social media as a key part of their marketing and overall business strategies. 66% of digital marketers surveyed (working for companies with an annual turnover of more than £100m) agreed that [...]