Apparently it’s high season for company Twitter hijacking. Burger King and Jeep both suffered high profile attacks. Scottish Power customers received phishing emails and French news agency APF’s photo feed account was recently taken over by pro-Syrian lobbyists. It goes without saying that speed is of the essence to defend your brand against a similar [...]
The SimCity series of games began in 1989, originally released on the Amiga, Atari ST, and DOS-based PCs. Between ’89 and 2003 three sequels followed, along with countless spin-offs and adaptations. Notably, SimCity was the origin of The Sims; the fifth highest selling game franchise of all time. The decision was made, by publisher Electronic Arts [...]
If there’s one thing I know about whiskey drinkers, it’s that they take their tipple of choice seriously. But back in 2004 when Jack Daniel’s lowered the proof of its whiskey, patrons may have been angry enough to take to forums, but they didn’t have social media channels on which to vent. Unfortunately for Maker’s [...]
It would be just plain remiss not to document the latest social media misstep of a brand, and only partly because I can’t help lauding the foolhardy bravery behind the @hmvtweets #hmvxfactorfiring HMV Twitter account hijack. The story in brief: yesterday, 60 members of the HMV PR department were gathered together to be sacked by [...]
eModeration, Carrot Communications, Kemp Little and Insignia Communications teamed up to host a social media crisis event at the Cabinet War Rooms on Dec 5th 2012, with an invited audience of brands.
The winter holidays should be a boon for online retailers. Thanksgiving and Christmas bring hordes of online shoppers onto the internet, and with the right strategy they could be persuaded to spend time on our sites. With the wrong strategy you could have a social media crisis on your hands. If you’re reading this then [...]
As I explained in my post: Why Rehearsing for a Social Media Crisis is Crucial, there’s nothing to prepare you for a social media crisis which is quite as good having a social media crisis. We’ve been running a number of social media crisis exercises over the last few months, using our social media simulator [...]
In what seems like a remarkably apt fit to my recent post: When social media humour #fails – if it ain’t funny, don’t say it, this week it’s all been about Ashton Kutcher and Popchips. In case you missed the social media furore of the past few days (and as briefly as possible so as not [...]
An innocent Twitter contest, which would have driven engagement any other time, backfires for the Qantas social media team, and how!
Continuing our Friday look at this year’s social media fails to date, I couldn’t help but be struck by the number of misguided attempts at humour there have been so far. Particularly sexist gibes. Listen up men (I’m going with my hunch on the authorship here): taking the risk of insulting half your audience – [...]