Recently we blogged on the Federal Trade Commission’s new guidance which explains how to make clear and conspicuous digital disclosures in online advertising to avoid deception. For marketers promoting in social and mobile channels, the new guidance caters for the expanding use of small screens and the rise of social media marketing. Marketers must now take [...]
On March 12, 2013, the Federal Trade Commission (FTC), the US body which aims to prevent business practices that are deceptive or unfair to consumers, issued new guidance which explains how to make clear and conspicuous online disclosures in digital advertising to avoid deception. The “.Com Disclosures” report updates the report from 2000 and adds [...]
Did you know that Facebook is now strictly enforcing its ’20 percent text’ rule on images? Back in Dec 2012, Facebook tightened up a rule which had been around since the implementation of the Timeline. Previously, Facebook dictated that Pages shouldn’t use “calls to action” and “price and purchase information” in images (this is to [...]
Research says that young men (aged 18-35) are most likely to stumble across child sexual abuse content and least likely to report it. So, working with London creative agency Don’t Panic!, the IWF have set about trying to get the message across to this group. They’ve got a presence on a number of key online [...]
A social media roundup of the week’s high and lows from a (mostly) US perspective. Enjoy! Likeapella from Kraft Kraft Macaroni & Cheese (with a little help from Crispin Porter + Bogusky) flipped the fan/brand paradigm on its head this week, asking its Facebook fans to “like” a post, because you just never know what [...]
Those amongst you with small children can’t have failed to notice that the season of advent has come upon us. So we felt it was time for a quick look at a few of the Christmas online social media campaigns out there. Black Friday (the most popular online shopping day in the US) has been and gone, [...]
Last week we got the news that the ASA (Advertising Standards Authority) are due to extend their remit of internet control via the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code). Now it will also apply to marketing communications online in non-paid-for spaces, such as publisher’s own websites and social [...]
With the publication this month of the Internet Advertising Bureau’s ‘Social Media Ad Metrics Definitions’, it seemed a good moment for me to write about the thorny subject, and have a look at some of the controversy around the measurement of ROI in social media. I’ll return to the IAB’s publication later, but in the [...]
Brands using interactive marketing and online communities to reach teens and tweens must understand the new rules of engagement, and to aid that process, we’ve just published a new whitepaper. The paper – An introduction to using community and interactive advertising to engage tweens / teens – is the latest in a series of white [...]
Many thanks to Danny Meadows-Klue at Digital Stategy Consulting for his regular news round-up, which I’ve selected from here. His summation is: There’s a polarizing effect in the digital media and marketing sectors: firms with good business models, strong products and great people are weathering the storm, but those without are seeing sustained revenue falls [...]