Without fanfare, it seems that Facebook may now be allowing calls to action on Facebook Page cover images. Take a look at the Pages Terms. Up until today, the 17th December version of the platform prevented any kind of marketing in the cover image, and also – as with any promoted image – text was not allowed [...]
“Goodbye clutter, hello beautiful new stories,” Facebook said last week when it showed off its redesigned news feed. But none of those beautiful new stories will be from branded pages. This appears to be the industry’s consensus response, after the recently announced changes to the Facebook timeline. The changes will put a user’s posts and life [...]
If there’s one thing I know about whiskey drinkers, it’s that they take their tipple of choice seriously. But back in 2004 when Jack Daniel’s lowered the proof of its whiskey, patrons may have been angry enough to take to forums, but they didn’t have social media channels on which to vent. Unfortunately for Maker’s [...]
A social media links of the week list curated from a (mostly) US perspective. Enjoy! bkjohnso shares his loves via #StereotypicalHarley and Instagram Harley Riders, Stereotypical? Robert Klara writing for Adweek tells the tale of US motorcyle maker Harley Davidson running with a fan-created idea to harness the loyalty of its fans in its social [...]
Welcome to a new week of social media – and a 10% discount offer for the eModeration readership to The 2010 Ypulse Youth Marketing Mashup on May 24-25, 2010, San Francisco, CA. This is a two-day conference – now into its fourth year – which is well worth attending (volanic clouds of ash permitting of [...]
On July 27th this year, we published a post on the new Maine Law banning the use of personal information about minors for marketing purposes. Briefly, the law regulates both the online and offline collection of personal information from users under the age of 18 and strictly prohibits any transfer of or use of personal [...]
Rainmaker is a London-based consultancy which provides new business acquisition advice to marketing services companies across Europe and North America. They kindly invited us to one of their Intelligent New Business Seminars, and curious to see what they had to offer, Tamara and I went along. A little to our surprise, we got some really [...]