Did you know that a whopping 62% of us use social media while watching TV, an 18 percent point increase in one year? That 25% of consumers use social media to discuss what they are watching while they are watching it?* We’re not content to just watch passively any more. We want to share, we want [...]
If you manage a corporate Twitter account, the chances are that you’re going to need to hand it over to another member of your organisation sometimes. When you’re on holiday, off sick, or a colleague is live-tweeting from a conference; or maybe you want to ‘job-share’ the Twitter account to give it 24/7 global coverage [...]
As well as managing live event Twitter aggregations for our clients, we’ve been known to attend the odd conference ourselves, and - as @blaisegv someone once put it – ”tweet the cr*p out of it”. More seriously though, learning how to live-tweet is a must – how to add to the experience for those within the event; inform non-attendees [...]