What happens if you put a bunch of marketers in a room to talk about Facebook brand pages? They are bound to criticise the social media giant for not getting enough return on its buck, the changes to the Edgerank and reduction in its fan reach. But at a recent conference AllFacebook Marketing I attended, [...]
Recently Facebook announced Global Pages for brands. Instead of a single page in whatever language it was originally created, with geo-targeted foreign language content; or disparate, scarcely-linked pages run independently by different regions; truly global brands can now have the benefits of both global and regional content. However, before you jump at the next New [...]
Facebook has apparently started to purge fake Facebook accounts as part of the site integrity improvements it announced last month, following revelations that thousands of users registered on the site didn’t exist. There are about 83 million fake Facebook accounts, according to Facebook’s own Securities and Exchange Commission filing in March this year. That’s 8.7 [...]
I’m reliably informed by our friends at Conversocial that it’s now possible for Facebook users to turn off access to their data, with the result that their posts can’t be picked up by third party Facebook management tools which otherwise have access to Facebook API. It’s not a well-advertised privacy setting: a Facebook user would [...]
Facebook seems to have thrown its moderators and community managers yet another unannounced curved ball, and you can’t hide Facebook comments any more. When moderating, the old ‘hide’ option has disappeared, both from a comment left on a wall ‘post by other’ or a comment made upon a Page post update. You may only delete it [...]
Facebook allows post scheduling directly from pages Facebook admin changes mean that at last it’s possible to schedule updates directly within Facebook: users can now click the clock icon in the bottom left corner of the publisher and select a date up to six months in advance. The third party management tools such as Context Optional, [...]