“Goodbye clutter, hello beautiful new stories,” Facebook said last week when it showed off its redesigned news feed. But none of those beautiful new stories will be from branded pages. This appears to be the industry’s consensus response, after the recently announced changes to the Facebook timeline. The changes will put a user’s posts and life [...]
If there’s one thing I know about whiskey drinkers, it’s that they take their tipple of choice seriously. But back in 2004 when Jack Daniel’s lowered the proof of its whiskey, patrons may have been angry enough to take to forums, but they didn’t have social media channels on which to vent. Unfortunately for Maker’s [...]
Brands are becoming quite good at connecting with adult fans online. Most know the best ways to entice fans into ‘liking’ them on Facebook or replying to them on Twitter.How brands can engage teens online, however, is a whole different challenge. An audience of teens makes for a more volatile, less predictable community. Trends that [...]
There is a dirty little secret to fan numbers and engagement when it comes to people who have “Liked” a Facebook page: not everybody who is doing the liking is actually reading. “Liking” can be a singular act with the stream that follows never actually making it to the target newsfeed. The personal Facebook settings [...]
We’ve previously talked about community management in two previous posts here: Pitfalls of Community Management, and Best Practice in Starting Up Your Online Community. This, the third in the series, will focus on how to create a community that engages and builds loyalty with users. To do this, we’ve invited Angela Connor, one of the [...]
I’ve finally made some time to read properly an interesting report from the Wetpaint/Altimeter Group ENGAGEMENTdb, which had been hammering at my inbox from various sources. It’s a quite convincing attempt to measure and categorise the levels of engagement in social media by the top 100 global brands, and correlate that to their recent profitability. [...]