Back in the mists of time (the early nineties I think), concerned parents and social commentators used to talk all the time about how we were raising a generation of vegetables, glued to the TV, not conversing, not interacting with the world, but distilling all they knew of life and love from Neighbours. I bet [...]
Earlier this month the IAB and ISBA issued guidelines specifically addressing the issue of celebrity endorsements within social media. Or, to give it the more legal title, ‘the payment for editorial content to specifically promote a brand, product or service within social media’. The guidelines have been developed in consultation with the Office of Fair [...]
In June this year, the UK Department for Education published ‘Letting Children be Children – Report of an Independent Review of the Commercialisation and Sexualisation of Childhood’ (aka “The Bailey Review” as it was led by Reg Bailey, Chief Executive of Mothers’ Union). Today, two of its recommendations appear to have made some kind of [...]
What you need to know about the changes in the UK’s CAP codes, which now apply to unpaid social media spaces including user-generated content. As Vikki Chowney from Reputation Online pointed out in her presentation at the IAB seminar ‘How to be Safe and Social’ last week, there are two sides to being ‘Safe and [...]
We’ve just published our latest white paper, Interaction in Advertising, which is summarised below. The paper examines how advertising is evolving from a one-way communicative process (the advertiser telling the consumer what they should be thinking), to a more collaborative, engaging format where brand and consumer communicate with an open dialogue. The paper discusses examples [...]