Social Media Crisis Management
Avoid turning a crisis into a social media disaster. Emoderation’s social media crisis training can help your team minimise the damage to your brand’s reputation.
With social media now integral to marketing and communications campaigns, Emoderation and PR specialist Kate Hartley have combined their expertise in media crisis management to create a social media crisis management package to help brands protect their reputation online.
1. Social media crisis management workshop
Emoderation’s crisis management workshop in social media crisis communications is designed to help brands integrate social media in to their existing crisis management plans. Attendees will understand of the impact of social media on how a crisis unfolds, how it should be handled, and how to minimise damage to their brand.
Your brand leave the session armed with actionable advice and practical tools to help them prepare for a social media crisis, manage a crisis as it unfolds, and limit reputational damage.
2. Social Media Crisis audit
The first stage of social media crisis planning is to understand just how prepared you are for a potential crisis. We do this by running a structured but practical audit of the materials, systems and processes that are in place currently, including social media crisis communications and management practices; and identifying where there are gaps, or improvements to be made.
Your team will come away with a practical action plan to improve crisis management plans, crisis communications, processes and management.
3. Crisis preparation and management package
For brands that are serious about being prepared for a social media crisis. Crises unfold in real-time and developing a comprehensive crisis management plan is crucial.
This package covers every aspect of the crisis planning process from issues identification through to identifying a crisis team to a day of interactive crisis training.
4. Live crisis simulation
Experience the closest thing to managing a live social media crisis using our proprietary social media simulation service, Polpeo.
Polpeo’s simulation software provides a secure environment in which to practice managing social channels and testing your crisis communications in a live crisis situation.
We work with you to create a realistic, bespoke crisis scenario, then develop how that scenario would play out over different social channels. The client team practice how they would manage their online communities and crisis communications in each situation. Meanwhile, a team of experienced community managers mimic the public response, to give a realistic simulation.
This can be used as a 3-hour training tool, or as part of a full-scale immersive crisis simulation. For more information see www.polpeo.com.
To find out more read our white paper on Crisis planning and management for social media. It will take you through the separate modules that make up the crisis planning and management package and give you an idea of what to expect from this hands-on and practical process. The modules can be commissioned individually or as a complete package to support your crisis communications plan.
To discuss any aspect of social media crisis management, please contact us.