With more and more of us second screening – watching TV while busy on our laptops, smartphones, and tablets – the connection between live TV and social media is essential to broadcasters. Viewers want to ask questions of experts, express their views in real time, and to see what other viewers are saying.
Live chat, linked to social network accounts such as Facebook or Twitter, enables viewers to comment as the action appears on their screens. It makes ‘event TV’ such as popular interactive shows, or sports events, come to life.
Live events can be promoted through Twitter, drawing an audience into the event, and then live chat, allied with Twitter and Facebook feeds, can provide real-time feedback to the organisers while simultaneously broadcasting key happenings and audience responses, reaching even those who are unable to attend or view the event.
Questions can be posed to be answered either on the programme itself or by live bloggers during the event.
eModeration’s specialised live chat moderation team is able to cover streamed events using tools such as Cover It Live (text to screen), Tweetriver, Twitterfall, Paratweet (aggregated twitter streams) and Audioboo (aggregated audio).
eModeration Live Events Packages
eModeration now offers live chat packages to clients, who can choose from all or any of the following elements:
Live tweeting on your brand’s voice: includes retweeting hashtagged content, responding to followers, and tweeting out your supplied commentary. This works best in combination with Community Moderation (see the MTV example below).
During the event, content is cherry-picked for on-screen display or for a response by the presenters/bloggers. Our live chat team works closely with your editorial staff to understand your requirements, and we are in constant contact during the event to change direction as needed.
Live moderation involves screening a stream of user generated content (UGC) for any inappropriate content, then deleting it and blocking the user from the aggregate tool. Our live chat team works closely with your editorial staff to understand your requirements, and we are in constant contact during the event to change direction as needed.
Some of our recent work includes:
BBC Worldwide Dr Who To celebrate the UK release of the Doctor Who Series 6 box set, BBC Worldwide live-streamed a Q&A session with the Dr Who cast on the BBC Worldwide TV YouTube channel. Fans were able to chat about what they were watching on the page with YouTube Live, and soon the conversation was flying. The YouTube Live system puts comments straight on the page, so our moderators were kept busy ensuring the talk stayed family-friendly. The BBC got some great feedback from fans across the globe, who were watching it at work; on the bus; and with their mobiles hidden under desks at school.
ITV 400 Live chat moderation involves faultless judgement and speed under pressure, and we’re happy that ITV chose to partner with us on its social television venture. Our specialist teams work with ITV on the live UGC of flagship programmes including This Morning, X Factor and Dancing on Ice, as well as sports programming (the 2010 World Cup for example), and other special events such as the UK Royal Wedding and the 2010 UK elections. This involved careful screening of comments and also balanced selection of questions (essential during the UK’s first ever election debates on social media).
MTV Obama In a historic one-hour live internet event on October 14 2010, MTV, BET and CMT presented “A Conversation with President Obama“. The President sat down with a group of youngsters and the internet community for a town hall discussion that allowed the leader to answer questions about the issues that mattered most to his young audience. eModeration (along with staff at MTV) moderated live questions and comments coming in to Cover It Live tool, ranging from health care, unemployment rates, and immigration. The moderators worked fast to select and feed through appropriate material, working at 30 comments per minute.
MTV Hosting We provide multi-lingual 24/7 event hosting of Twitter feeds and Facebook Pages: this is especially useful when events take place during unsocial hours for the regular brand team. As an example, at the 2010 MTV VMA Awards we hosted the company’s Twitter stream, pulling together relevant content from sister MTV accounts, passing on gossip from the red carpet, retweeting and responding to followers.