Content Strategy and Creation

Great content is essential to any effective social media strategy and is what keeps your customers and your community coming back for more.

All our Community Managers, whatever language they work in, are tested to ensure a high level of literacy and grammatical knowledge. This is important because we believe in the power of compelling content, local cultural insights and targeted communication when building online communities.

We don’t believe that pumping out cold marketing messages does anything for your audience or your brand. We build a narrative and plan around editorial calendars to ensure community members are engaged with your brand, whether that’s with social media content, blog posts, community guidelines, or website copy.

Content Strategy

Not sure where to start in defining a content plan for your social media community?

Our social media experts can help you create editorial planning systems to ensure the right content is delivered at the right time to keep your brand’s community engaged and to align with your wider social media strategy and marketing plans.

Content Creation

Firstly, we work with you to fully understand your brand’s tone of voice, existing social media presence, marketing messaging plans, product range, and targeted demographics.

Then we define a thematic roadmap for the medium to long term, breaking this down and implementing it into a social media editorial calendar.

Finally, we integrate any opportunities around product launches or marketing campaigns, and generate ongoing content in line with your deadlines, in the formats your audience responds to.

Regular reporting and insights from your community are used to feed back in to your content strategy to ensure it stays topical and relevant.

Case Studies

Mind Candy: Moshi Monsters
Moshi Monsters is one of the most successful and entertaining children’s games i...
MTV UK
With limited resources, communities spread over a large number of sites, and the...
ITV.com
eModeration looks after ITV’s social networking through three main areas. First,...
MTV Networks
eModeration moderates content uploaded by consumers to many of MTV Networks’ mus...
A&E: Lifetime Digital’s DressUp Challenge
eModeration has worked with A&E Television networks since 2008, initially to...

What people say

Since taking up the role of Social Media Manager at ITV.com, I’ve had the pleasure of working with the team at eModeration on various activities from our forum moderation to the moderation of live events like Britain’s Got Talent, the X Factor and the FA Cup Final. The staff there have shown themselves to be sharp, versatile and to have a healthy respect for detail. In community management, it’s essential that you trust the people you work with to be ‘a safe pair of hands’. As well as offering a…Ben Ayers, former Social Media and Online Engagement ManagerITV

“eModeration was brought on to take over moderation of MTV.com and approximately 9 other vertical properties and blogs. They exceeded and surpassed all of our expectations and since then, we have called on them to take on moderation for most all properties encompassing MTV and VH1 Networks. We are also finalizing requirements to have them take on most of our international (Europe, Asia, South and Central America) properties. The quality of work is remarkable and the people they have managing ou…Sandy Luna - Community ManagerMTV Networks

eModeration has been an integral part of our success building the DressUp Challenge community. They not only provide hands-on customer service, but have also helped us to retain users by creating an engaging on-site presence and coordinated member communications. eModeration is also very proactive; they both anticipate our needs and present us with concrete action plans to troubleshoot potential problems. Their flexibility and rapid responsiveness have also enabled us to provide rock solid user …Dalia Hierro, Vice President, GamesLifetime Digital (A&E Television)