Content Strategy and Creation
Great content is essential to any effective social media strategy and is what keeps your customers and your community coming back for more.
All our Community Managers, whatever language they work in, are tested to ensure a high level of literacy and grammatical knowledge. This is important because we believe in the power of compelling content, local cultural insights and targeted communication when building online communities.
We don’t believe that pumping out cold marketing messages does anything for your audience or your brand. We build a narrative and plan around editorial calendars to ensure community members are engaged with your brand, whether that’s with social media content, blog posts, community guidelines, or website copy.
Not sure where to start in defining a content plan for your social media community?
Our social media experts can help you create editorial planning systems to ensure the right content is delivered at the right time to keep your brand’s community engaged and to align with your wider social media strategy and marketing plans.
Firstly, we work with you to fully understand your brand’s tone of voice, existing social media presence, marketing messaging plans, product range, and targeted demographics.
Then we define a thematic roadmap for the medium to long term, breaking this down and implementing it into a social media editorial calendar.
Finally, we integrate any opportunities around product launches or marketing campaigns, and generate ongoing content in line with your deadlines, in the formats your audience responds to.
Regular reporting and insights from your community are used to feed back in to your content strategy to ensure it stays topical and relevant.