What is online community management?
Online community management is the process of growing, building and guiding an online community on social media, or on an owned platform.
What does an online community manager do?
Community managers guide the development and maintain the health of online communities. Through moderation, long-term engagement, community managers support social media campaigns, develop content strategy, create and manage social media content, conduct social listening and reporting, data analysis and provide input to support your social media strategy.
The mix of skills required varies from project to project and depends on each organisation’s social media strategy and objectives.
Emoderation community management services
Our social media managers will work with you to define what you need to do to nurture or grow your community, to enhance your brand, to increase customer engagement and retention, and to drive uptake of your social media campaigns.
Emoderation can evaluate your current social media strategy – or develop a strategy for you. We can also support your with social media planning – both for short-term and long-term strategic goals.
Emoderation can recommend and support the implementation of social listening tools to analyse what your customers are saying about your brand and gauge the effectiveness of your social media campaigns and use that information to define your social media strategy.
Emoderation’s social media specialists can also create a detailed content strategy, set up an editorial calendar, produce and curate content to ensure your social media campaigns resonate with your audience.
Emoderation has vast experience in managing social media in regulated industries. Our social media specialists can audit your community to assess its compliance with current child internet safety recommendations, or other relevant industry regulation, and provide feedback on the entire user experience.
Ongoing community management
Our community managers will encourage positive participation in your community and social networks, and keep you up-to-date on competitor analysis, consumer insight and industry trends. This includes providing feedback on ways to improve your community, daily engagement with your members, content strategy and content creation, and long-term social media planning . Emoderation can do this using your own or our in-house social listening tools and services.
Benefits of effective community management
Effective community management can bring your B2C or B2B brand huge benefits:
- Enhance product and brand loyalty
- Provide 24/7 focus groups
- Foster a strong connection between your brand and your consumer
- Develop and refine your content strategy
- Support specific social media campaigns and integrated marketing campaigns
- Increase the traffic to your community areas and to the rest of your website
- Help to create a competitive differentiator
- Develop a local brand presence in different territories
- Understand what people are saying about your brand by using social listening tools and analysis
- Join the conversation and engage with your customers and users
As part of our community management service, or separately, we offer:
- Content strategy, curation and creation in different languages
- Social listening and social media monitoring
- Social media management
If you want to outsource your social media management to Emoderation, or find out more about the community management or social media strategy services offered by our social media experts, we’d love to talk to you.