What is online community management?
What is online community management? It’s the process of growing, building and guiding an online community on social media, or on an owned platform. Effective community management can bring your B2c or B2B brand huge benefits:
- Enhance product and brand loyalty
- Provide 24/7 focus groups
- Foster a strong connection between your brand and your consumer
- Support specific social media campaigns and integrated marketing campaigns
- Increase the traffic to your community areas and to the rest of your website
- Help to create a competitive differentiator
- Develop a local brand presence in different territories
- Understand what people are saying about your brand by using social listening tools and analysis
What does an online community manager do?
Community management involves a combination of guidance and moderation, long-term engagement, support for social media campaigns, content strategy and creation, social listening and reporting, plus data analysis and strategic input to support your social media strategy.
Phew. Exactly what mix of these skills is needed for your project, and whether our community managers work solo or as part of a team, varies from project to project.
Emoderation community management services
Social media consultancy
Our social media consultants will work with your existing team to define what you need to do to nurture or grow your community, to enhance your brand, to increase customer engagement and retention, and to drive uptake of your social media campaigns.
We can evaluate your current social media strategy – or develop a strategy for you. We can also support you with social media planning – both for short-term and long-term goals.
As part of our social media consultancy, we’ll audit your community to assess its compliance with current child internet safety recommendations, or other relevant industry regulation, and provide feedback on the entire user experience.
We can recommend and support the implementation of social listening tools, to analyse what your customers are saying about your brand and use that information to define your social media strategy.
We are also happy to create a content strategy, set up an editorial calendar, produce and curate content, and define a successful social media strategy for your company.
Ongoing community management
Our community managers will encourage positive participation in your community and social networks, and keep you up-to-date on competitor analysis, consumer insight and industry trends. This includes providing feedback on ways to improve your community, daily engagement with your members, content strategy and content creation, and long-term social media planning . We can do this using your own or our in-house social listening tools and services.
As part of our community management service, or separately, we offer:
- Content strategy, curation and creation in different languages
- Social listening and social media monitoring
- Social media management