What is online community management?
What is online community management? It’s the process of growing, building and guiding an online community, whether that is B2C and B2B social media, social media networks or on an owned platform. Effective community management can bring your brand huge benefits:
- Enhance product and brand loyalty
- Provide 24/7 focus groups
- Foster a strong connection between your brand and your consumer
- Support specific social media campaigns and integrated marketing campaigns
- Increase the traffic to your community areas and to the rest of your website
- Help to create a competitive differentiator
- Develop a local brand presence in different territories
What does an online community manager do?
The scope of the role is very broad, but community management involves a combination of guidance and moderation, long-term engagement, support for social media campaigns, content strategy and creation, social listening and reporting, plus data analysis and strategic input to support your social media strategy.
Phew. Exactly what mix of these skills is needed for your project, and whether our community managers work solo or as part of a team, varies from project to project.
eModeration community management services
Social media consultancy
Our social media consultants will work with your existing team to define what you need to do to nurture or grow your community, to enhance your brand, to increase customer engagement and retention, and to drive uptake of your social media campaigns. We can evaluate your current processes and documentation to ensure effective moderation and community management to support your social media strategy.
As part of our social media consultancy, we’ll audit your community to assess its compliance with current child internet safety recommendations, or other industry regulation, and provide feedback on the entire user experience.
We are also happy to create a content strategy, set up an editorial calendar, produce content, implement processes and define a social media strategy for your company.
Ongoing community management
Our community managers will encourage positive participation in your community and social networks, and keep you up-to-date on competitor analysis, consumer insight and industry trends. This includes providing ongoing feedback on ways to improve your community, daily engagement with your members, content strategy and content creation, and long-term strategic direction.
As part of our community management service, or separately, we offer:
- Content strategy and creation in different languages
- Social media monitoring
- Social media management