FMCG: social media and the consumer
(May 2015) How fast-moving consumer goods brands can use social media to connect and engage with their customers to drive sales and increase brand loyalty.
The evolution of retail in the age of social
(February 2015) Technology and social media are driving rapid change in the retail sector. Learn what technology is having an impact and how retail brands can use social media stay relevant to their customers.
Visual social networks: A guide to Instagram and Vine
(November 2014) Vine and Instagram are two of the biggest visual social networks. This guide shows how they work and how your brand can benefit from them.
Managing social media at scale
(August 2014) Managing a global social media campaign is complex. This white paper explains how you can ensure your global social media is effective in all territories and languages while adhering to your brand’s principles.
Guide to Google+ for brands
(January 2014) In our guide to Google+ we look at why brands should be on the social media platform, and what companies and industry sectors are using it successfully. We also go under the bonnet of Google+ and offer handy hints to set up and run a powerful page for your brand.
A lawyer’s guide to managing a social media profile
(December 2013) A guide to managing a social media profile for lawyers, including current trends in social media activity; the role of the in-house lawyer in planning a business’s social media interaction; and how to manage risk on social media, including protecting corporate reputation.
CMO Guide to Social Media
(September 2013) This guide from eModeration and iStrategy provides a bird’s eye view of social media for CMOs. It examines: what social media can achieve; how consumers behave on social media; resourcing social media; moderating and managing communities online; the pitfalls; and what you can measure in terms of ROI.
Beginner’s guide to Twitter for business
(July 2013) Our new guide explains how to make the most of the Twitter platform, including getting set-up, finding business contacts, managing lists, understanding jargon, choosing free tools, analytics and security.
Rehearsing and Managing a Crisis Over Social Media
Our July 2013 white paper, produced with Polpeo, advises how to effectively manage a social media crisis. We look at the science of rehearsing, effective preparation and communicating through the crisis. We also provide a useful crisis checklist.
A Tumblr Guide for Brands
(June 2013) A guide to the micro-blogging platform: what it is, and best practice for using Tumblr to market your brand.
Guide to social media and customer service
(May 2013) We look at the impact that social media is having on customer service and ask what brands can expect from customers on social channels. We also examine which social channels to use for customer service and give examples of brands that are using social media successfully, as well as best practice tips.
A guide to managing social media engagement for financial organisations
On 1 April 2013, financial services organisations in the UK and the US received clear guidance about how to conduct social media activity. In light of these changes – both regulatory and in consumer behaviour – we have updated our guide to social media for financial organisations.
Managing social media around live events
(November 2012) Social media involvement adds the ‘wow factor’ to live events. This white paper explains how to manage social media around live events, drive engagement and improve the overall live event experience, with some suggestions for the tools to help you do it.
How Fashion Retailers use Social Media
Fashion is a natural fit with social media. How should fashion brands harness its power, who is doing it right and what are the mistakes to avoid?
19 Tools for Pinterest Professionals
(April 2012) A review of the best tools on the market to help your Pinterest use, from screen capture to curation.
The Complete Pinterest Guide to Brands
(Feb 2012) An e-book giving detailed and practical advice to brands on how to participate on the Pinterest platform.
A Guide to Managing Social Media for News Sites and Media Organisations
(Sept 2011) A white paper examining how media organisations use and manage online communities, the legal implications, and how best to engage users within ‘owned’ communities.
A Guide to Managing and Moderating VIP Facebook Pages
(June 2011) eModeration has launched its Facebook VIP service: a service designed to make it easy and efficient for celebrities and high-profile individuals to manage their Facebook pages and engage with fans.
A Guide to Managing and Moderating Customer Review Sites (Jan 2011)
Inviting user-generated reviews onto a brand’s site is a bold move, and an indication of belief in the brand’s product or service. What do you do with your reviews once they’re in place? How do you manage your community of reviewers? How do you deal with negative reviews? And how should you approach moderation?
Communities of Purpose
(June 2010) This paper focuses on communities of purpose: what they are and who is using them (and how); questions brands should answer before setting up a specialist community; the issues facing community managers; and – importantly – how to overcome those issues, and manage a community of purpose effectively.
Moderation in Social Networks
(last edited Aug 2010). Where does a brand’s responsibility begins and end in the social network spaces? What they should consider when setting up on these networks? What should they should do to protect both audiences and the brand’s reputation?
Interaction in Advertising
(Oct 2009) The rules of advertising have changed: static content is not enough to engage consumers any more. This presents a huge opportunity for agencies to show creativity, and demonstrate the value of their campaigns through engagement with consumers. How should brands and agencies approach interaction with consumers through advertising?
How to Moderate Teens and Tweens
(June 2009) The second of our white papers focusing on youth: this time, the special challenges involved in moderating them, and the responsibilities which brands have towards young web users.
An introduction to using community and interactive advertising to engage tweens & teens
(May 2009) Our first white paper in the series is aimed at helping brands who are marketing to teens or tweens understand the ‘rules of engagement’ between themselves and their audiences.
How to Encourage Participation and Player Loyalty in Virtual Worlds
(March 2009) How to build and moderate children’s virtual worlds and MMOGs so that they are safe and engaging places.
Six techniques for creating culture through online moderation
(September 08) How to moderate your community effectively and positvely – Jake McGee (Ants Eye View) and Tamara Littleton (eModeration) offer practical tips.
Five techniques for creating safer environments for children
(May 2008) This whitepaper provides advice and tips on how organisations can work with experts in child safety, including children’s charities and the Government, and use moderation services to create a safe and positive virtual world or MMOG.
Social media guide to the 2012 Olympics
The 2012 London Olympics are the most ‘social’ ever. But there are severe restrictions about the associations a brand can make. Our guide explains what is permissible.
Six techniques for building safer User Generated Content (UGC) campaigns
From Super Bowl ads to personal profiles, consumers are now participating side by side with companies to create User Generated Content (UGC) sites. The power of these sites can be significantly diminished by negative or divisive submissions: this white paper will introduce six key concepts to create a fantastic experience for the community and increase ...