Instagram, Instagram, Instagram!
After acquisition and benefiting from an Android bump, mobile photo app Instagram achieved 40 million users total, with 10 million added in 10 days. Wowza! The news and blog worlds are full of chatter about the billion dollar Instagram acquisition for a company that has no revenue model, and no wonder: rumor has it that Facebook beat Twitter to the acquisition deal with Instagram. We especially enjoyed this piece from the New York Times on the networking that brought Facebook and Instagram into sharing company, and a blog by Sophos (the online security experts) about acquisitions, data, and privacy. (Have you seen the stats on the insta-backlash to the acquisition announcement? Now that’s some negative sentiment.)
This is Why You Fall in Love with Brands
We like to temper our fluff with serious journalism, and this long form interview by The Atlantic with Susan Fournier, author of the seminal study from 1998 on cognitive psychology, advertising, and consumer-brand relationships, Consumers and Their Brands: Developing Relationship Theory in Consumer Research, certainly did the trick. (The original study predates wide-adoption of Internet use. None of the data came from social media. Mind, meet boggle!)
Who doesn’t use the Internet? The Pew Center knows
According to the Pew Internet and American Life Project’s recent poll, 1 in 5 Americans do not currently use the Internet on a regular basis. “Senior citizens, those who prefer to take our interviews in Spanish rather than English, adults with less than a high school education, and those living in households earning less than $30,000 per year are the least likely adults to have Internet access.” Also noted, that just over half of the American population now owns a smartphone. Given that context, now this remark from James Pearce, head of mobile development for Facebook, makes much more sense: “If Facebook were built today, it would be a mobile app.”
The Oatmeal gives us a talking to
Our networks were abuzz this week as this Likes and Facebook edition of the Internet cartoon The Oatmeal made its way around the tubes. Oatmeal, we will do our best to bring on the awesome with more tanks. Promise! (Fair warning: The Oatmeal is a little bit saucy, so don’t read at work unless sauce is HR approved.)