Robert Klara writing for Adweek tells the tale of US motorcyle maker Harley Davidson running with a fan-created idea to harness the loyalty of its fans in its social media movement, “E Pluribus Unum” (“out of many, one.”) “Our fans know how to express our brand,” said Dino Bernacchi, Harley-Davidson’s director of marketing communications. “They live it every day.” The campaign relies in part crowd-sourcing via Twitter and Facebook, something that has not worked out so well for other brands in recent past. Here’s hoping #StereotypicalHarley is a great success.
What Facebook Marketers Need to Know about Pinners
This guest blog piece about the Pinterest/Facebook connection on AllFacebook by DraftFCB Chicago strategic planners John Kenny and Katie Halpern captured our imaginations. The DraftFCBers collaborated with the CEO of Likester to analyze influence via Facebook Like data. Their last analysis collab with Likester for Superbowl data-crunching was published in Adweek. We loved DraftFCB’s Pinterest, by the by, and are having lots of fun with our own boards on Pinterest.
Facebook Pages for Brands Admin Levels Coming Soon?
Speculation is running hot and heavy about what, exactly, Facebook will introduce with its “5 admin levels” that are on deck to make an appearance (hopefully) by the end of the month. Confirmed are “Full Access, Publishing-Only Access, and Insights Access.” AllFacebook offers a laundry list on what they hope to see, but InsideFacebook is a bit more circumspect, sticking with only what Jeff Kanter, Facebook Product Manager, let drop during a breakout session at the Facebook Marketing Conference last week.
Facebook Timeline for Brand Pages and Friend Activity
Have you been thoroughly confused yet by the documentation for Facebook Timeline for Brand Pages concerning Friend Activity and visibility? If yes, you aren’t the only one. Bloggers around the web take FBTfBP to task for the introduction of “People Talking About This,” aka “relevant content” and “brand mentions,” content that only displays for friends of the author, not the brand page administrators. These samples of what can happen when the algorithm applies and surfaces historical mentions, seemingly with little context, are humorous, but a little scary from brand perspective! The eModeration Checklist for Facebook Timeline for Brands has even more hints and tips in navigating the brand page changes.
Kony and Fauxtivism
Our newsfeeds were swamped with the Kony 2012 viral phenomenon, the call-to-action YouTube video given wings by celebrities like Oprah, Rihanna and Justin Bieber. Is it modern conscience-raising? Perhaps. Can clicking a link save the world? Not to those crying, “Fauxtivism! Slactivism!” Or in other words, “Activism that requires little to no effort on the part of the protester, i.e. online petitions and chain emails/status updates.” (We covered “What Makes a Video Go Viral” earlier this week. Be sure to take a look.)