… or rather, thatsnotcool. Back in February 2009, the The Family Violence Prevention Fund, in partnership with the Advertising Council and the Department of Justice’s Office on Violence against Women, announced the launch of an advertising campaign designed to helps teens recognise digital dating abuse and take steps to prevent it. Although a US campaign, [...]
Do take a look at the NetImperative Social Media Report 2009 for a thorough overview of the social media market as it stands now and some really good tips of how to extend your brand into it. I admit, the slide presentation is a bit clunky to navigate (I wish I’d downloaded it to start [...]
Stanford University has started a course to help parents keep up with their kid’s online doings in Facebook. Snooping and overly protective parenting? Or rational empowerment? Well, you decide … From their site at http://facebookforparents.org/: “In our work with parents, we focus on “how to think” about Facebook more than “what to do.” Our “how [...]
With the publication this month of the Internet Advertising Bureau’s ‘Social Media Ad Metrics Definitions’, it seemed a good moment for me to write about the thorny subject, and have a look at some of the controversy around the measurement of ROI in social media. I’ll return to the IAB’s publication later, but in the [...]
eModeration is delighted to announce that we’ll be working with Goodby Silverstein & Partners on their innovative new UGC campaign for the US cellphone network Sprint. Sprint will take over Google’s YouTube home page for 24 hours this week in a groundbreaking ad campaign which will create a “human clock” from videos submitted by users. [...]
Brands using interactive marketing and online communities to reach teens and tweens must understand the new rules of engagement, and to aid that process, we’ve just published a new whitepaper. The paper – An introduction to using community and interactive advertising to engage tweens / teens – is the latest in a series of white [...]
Don’t you just love it when someone else does all the hard work for you? Thanks to Marc Meyer at SocialMediaToday for his work in pulling together this list of 67 sites, tools and companies that do some kind of listening, monitoring or reputation management. Please click through to his article to find out the [...]
Many thanks to Danny Meadows-Klue at Digital Stategy Consulting for his regular news round-up, which I’ve selected from here. His summation is: There’s a polarizing effect in the digital media and marketing sectors: firms with good business models, strong products and great people are weathering the storm, but those without are seeing sustained revenue falls [...]
As Tamara Littleton, CEO of eModeration, was over in New York visiting Clients and our East Coast team, we thought it would be great to organise a social media get-together with some social media partners, clients and contacts. eModeration, GeniusRocket and Kickapps are joining forces at the Harvard Club of New York today to present [...]
Recently, Channel 4 announced the closure of its forums in a low-key message on their TV Show Blog site. Essentially, the forums had become too expensive to moderate, and following Channel 4 staff losses at the end of last year, other cut-backs are being made. Viewers will be still able to have their say via [...]