The Safe Internet Alliance, a US nonprofit organization, marked its official formation today with the launch of its website, http://www.safeinternet.org/. The organisation’s central mission is to promote a safe Internet and better educate and protect all users — especially children, teens and the elderly — from Internet corruption, crime, and abuse. Safe Internet Alliance [...]
When my sister was learning to cross the road, family lore has it that she dutifully stood back from the kerb, listened, looked, then walked across with ears cocked, checking left and right just as she should. They thought she had it cracked – until after a couple of weeks of this, she turned to [...]
If you’re an English football fan, there aren’t many better games than the FA Cup Final. This year, football fans will be able to watch the real time buzz around the FA Cup final thanks to a unique experiment by ITV.com, pulling together the latest social media apps and some rapid-fire moderation. ITV is integrating [...]
OK, it’s a bit geeky. But I’m honestly very excited that our friends and partners, Crisp, are coming up with an extension to their already-proven Crisp NetModerator™, which works so well on keeping virtual worlds safer for children. The UK-based online user protection specialist today announced the rollout of its groundbreaking new version, (catchily entitled [...]
In the current economic clime, we thought it was worth passing on this White Paper from our friends at Reality Digital, who provide social media platforms. It gives a good overview of the current state of play and provides a concise guide for those wishing to enter the social media arena, with helpful pointers on [...]
Thanks to Virtual World News for this excerpt from a new report from eMarketer on teens and tweens in Virtual Worlds. Over the course of 2008, an estimated 8 million teen and pre-teen kids in the US visited virtual worlds on a regular basis, researchers at eMarketer said today. Calling virtual world usage “strong and [...]

In its latest white paper: How to moderate teens and tweens, moderation and community management company eModeration examines the psychology and online behaviour of teens and tweens, and what that means for brands engaging with this group online. This is a sequel to the previous whitepaper: An Introduction to Using Community and Interactive Advertising to [...]
Recently, CEOP (Child Exploitation and Online Protection Centre) released their Annual Review for 2008-2009. It makes interesting and impressive reading. Headlines from the report include: 139 children have been safeguarded from sexual abuse either directly or indirectly as the result of CEOP activity, 20 of whom have been identified through the examination of child abuse [...]
One of the highlights for me of the social media event that we hosted together with Genius Rocket and Kickapps (5 May at the Harvard Club, New York) was meeting so many people whom I’d only connected with previously through Twitter. It was great to put real names to Twitter names, and faces to tweets [...]
The latest from Danny Meadows-Klue at Digital Strategy Consulting, kindly distilled into 10 VERY SMALL ‘Golden Rules’ for social media marketing and a useful digest. Given the amount there is out there to read on this topic, bite-size right now is good! But there’s a link to the full report too. Blogs, online communities, social [...]






