“There is only one thing in the world worse than being talked about, and that is not being talked about.” Oscar Wilde’s take on the pursuit of ostentatious self-promotion pre-empted the advertising and PR industries pretty accurately. Over a century later it’s hard to imagine a world more obsessed with checking how many likes, retweets [...]
eModeration’s latest free white paper, A guide to social media and customer service, examines how social customer service is growing, and gives practical advice on how to use social channels to deliver great service to consumers. According to a report on Mashable, a massive 80% of companies plan to use social media for customer service. [...]
I’ve just got back from the iStrategy digital marketing conference in The Hague that took place early last week, and what an experience! A great speaker line-up, a beautiful city and robots – what more could you ask for? The two conference days were full of useful insight, which I live-tweeted and I’ve summarised the [...]
Now that the Federal Trade Commission has finally released its list of changes to the Children’s Online Privacy Protection Act (COPPA) Rule, what do experts in the field of child internet safety make of them? I was fortunate to be part of a Google hangout discussing the FTC updates to COPPA with the following child [...]
Let’s face it. To be called a ‘troll’ is an insult. And spam is – in theory at least – illegal in most of the world’s civilised countries and counterproductive for social media marketing professionals. So why is there so much spam and trolling? If that’s the case, why are our Facebook, Twitter, and [...]
Last week I went back to my journalism roots, attending the digital journalism conference news:rewired. But this time I could wear two hats: journalist and community manager. In a week when The Guardian launched a Platform for citizen journalists, and social media wrongly identified suspects in the Boston bombings, I was eager to hear how [...]
Team eModeration had a wonderful time at our well-placed encampment at the iStrategy conference in Miami (23 & 24 April 2013). CEO Tamara Littleton delivered a six-minute iPitch to the iStrategy judges and crowd on eModeration’s ground-breaking ‘Social Media Simulation’ training tool. Here’s the story! View the story “eModeration Crisis Simulator iPitch at iStrategy, Miami” [...]
As we blogged a couple of weeks ago, brand pages with over 10,000 fans now have the option of turning on the Facebook Replies (or threaded comments) feature. Facebook plans to turn the service on by default for all pages with 10,000+ fans by 10 July 2013, so this is going to affect a large [...]
I attended the recent Children’s Advertising & Online Privacy Conference hosted by the Advertising Self-Regulatory Council (ASRC), formerly known as the Children’s Advertising Review Unit (CARU). This year, the conference’s most hotly debated topic was COPPA and the changes coming soon to a family-friendly product near you, which we blogged on last month. I’ll summarize [...]
On 1 April 2013, financial services companies in the UK and the US received clearer regulatory guidance about how to conduct social media activity than ever before. In the UK, the Financial Services Authority (FSA) was replaced by a ‘strengthened regulatory architecture’ comprising two separate organisations. The Prudential Regulatory Authority (PRA) now regulates financial organisations [...]