Moderation
Why moderate?
All interactive environments that allow the general public to publish multimedia content (pictures/text/video) to engage directly with a brand are a potential risk to the company. This risk to a brand's reputation includes:
- Defamatory or libellous material
- Breach of copyright
- Obscene content and abusive or intimidating comments
- Child safety issues connected with content aimed at children or communities encouraging participation from kids and teens
What should be moderated?
Our expertly trained multilingual moderators react to the following list of general moderation issues that affect community and user driven areas:
- Abusive comments, including hate speech, violent content, discriminative or libellous material
- Child safety issues including child abuse, cyber bullying, personally identifiable information
- Anti-social behaviour and spamming, including multiple posting, nonsensical comments, trolling and commercial advertising
- Off brand comments
- Child safety issues and escalation
- Illegal content or links to illegal content
- Intellectual property issues, such as copyrighted text, images, music or videos
- Security alerts, including bomb and suicide threats
What does moderation involve?
Our moderators may pre-, post- or reactively moderate to preserve a brand's online reputation and enhance a community. Depending on the project, and depending on the circumstance, their actions may include:
- Deleting content
- Warning community members when they break the rules
- Diversion of direct criticism of the brand to customer complaints departments
- Banning existing members
- Encouraging and guiding participation (community hosting)
- Editing to improve quality or remove partially inappropriate material
- Escalating illegal content to the client and the relevant authorities
What eModeration offers: brand protection, 24/7.
We hope that our expertise and enthusiasm will make your campaign, your community, or your event as successful as it can be. Judiciour moderation will protect your brand and your online audience.
We'll work with you to define the moderation guidelines, which will incorporate your own brand values (and naturally will be revisited as new situations emerge). We'll put robust escalation procedures in place, so that you know we've got it covered should an emergency arise. If we can help we will, down to helping you draw up Terms of Service and user communication templates to reduce the amount of inappropriate content submitted.
Your assigned Account Manager will guide you through set-up and thereafter be your first point of call. You'll get regular comprehensive reports to keep you informed of what we are moderating and why; we'll tell you what your community are saying and advise you if you need more or fewer hours. We'll be there to react to changes, scaling up or down quickly to cope with the situation.
Our multilingual moderators are all background and CRB checked, and teams are assigned uniquely to a client based on experience and aptitude towards the project. We currently have the capacity to moderate in approximately 50 languages, and are happy to recruit to cover clients' needs.
In the words of one of our clients: "Most importantly, eModeration treats our community as if it were their own. They are as dedicated to our project as any member of our team and are a delight to work with".
Get in touch to discuss your requirements >>