Social Media Crisis Management
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With social media now part of the vast majority of marketing and communications campaigns, eModeration and communications and PR agency Carrot Communications have combined their expertise in community management and digital communications to create a social media crisis management package that includes a full simulation exercise.
1. Crisis process audit The first stage of crisis planning is to understand just how prepared you are for a possible crisis. We do this by running a structured but practical audit of the materials, systems and processes that are in place currently, including social media communications and management practices; and identifying where there are gaps, or improvements to be made.
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2. Crisis preparation package
For brands that are serious about being prepared for a crisis, particularly in a social media landscape when crises unfold in real-time, developing a comprehensive crisis management plan is crucial. This module covers every aspect of the planning process from issues identification through identifying a crisis team to an immersion day.
3. Crisis simulation
This is a full immersive role-play simulation which is designed to provide the crisis management team with ‘real life’ experience of managing a social media crisis using all available channels and previously prepared policies and procedures.
If you are interested in learning more, Crisis planning and management for social media will take you through the separate modules that make up the crisis planning and management package and give you an idea of what to expect from this hands-on and highly practical process. The modules can be commissioned individually or as a complete package.
If you would like to discuss any aspect of the crisis planning and management modules please do not hesitate to contact Tamara at eModeration.