In addition to ongoing moderation and community management services, eModeration also provides strategic consultancy on all aspects of your social media and online community presence.
Consultancy can range from providing moderation guidance and engagement strategies to social media editorial guidance and social media crisis management. We can deliver the consultancy in a workshop setting, as training, or simply provide the comprehensive documentation.
We can usually accommodate bespoke requests, but the following are some examples of the consultancy topics we provide to our clients:
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Moderation consultancy
- Moderation guidelines and actions for content that breaches your Terms of Use
- Escalation procedures to help determine who to contact and when for content that requires immediate escalation (such as imminent danger, illegal activity, and social media crisis)
- Moderation training
- Moderation best practices to help handle difficult moderation situations
- Quality assurance techniques and processes
- Moderation reporting requirements and the types of information that would be important to track and monitor
- Moderation tool requirements, and evaluation
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Community management consultancy
- Defining community management and why it’s important
- Harnessing your key influencers and how to get them more involved
- Determining the role of the community manager
- Social media and community management audits
- Community and blogger outreach consultancy
- How to work cross-departmentally with the community manager
- Determining engagement strategies based on community and social media platform (branded communities, Facebook, Twitter, and others).
- Rules of engagement, including how to engage with users, diffusing difficult situations, creating conversations, and brand protection
- Creating user guidelines
- Creating and adding value to your social media strategy
- Competitive research
- Social media strategy, best practices, training courses, brand building
- Enterprise 2.0 consultancy (for example, social intranets and socialising the company)
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Consultancy for communities aimed at children
- Evaluating your community user experience
- Working on creative ways to ensure community engagement
- Writing child-friendly community content including user guidelines and moderation action messages
- Moderation guidelines including how handle difficult situations
- Determining the most effective way to communicate to your young audience
- Communicating with parents / teachers
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Social media crisis consultancy
- Understanding how a crisis unfolds
- Learning how to handle a crisis
- Minimising damage from a crisis
- Integrating social media to existing crisis plans
- Monitoring and managing a crisis as it unfolds
- Responding to communities in crisis in order to minimise damage
(Please see more information about social media crisis workshops and consultancy here) |
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Images from Flickr, courtesy of: amagill, stawarz, andrewbain, kriztofor
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