Sprint Wins Top Advertising Honours for its 'Now Network' Integrated Digital Campaign

Sprint took home one of the world’s top advertising prizes at the 56th Cannes Lions International Advertising Festival on June 27, held in Cannes, France.

Sprint was recognized for its tech-savvy Now Network™ campaign, which engaged Internet users in an unprecedented interactive experience about what’s happening 'Now'. eModeration's contribution was the moderation of the 'human clock' videos, sent in in their thousands by users (see our case histories )

The campaign effectively linked Sprint to all things 'Now' by showing consumers that Sprint gives them the ability to access people and information immediately, when and how they want. The campaign captured the festival’s top award – the Gold Lion for an Integrated Campaign – a category recognizing excellence in a multiplatform advertising campaign.

eModeration offers its congratulations to our clients Goodby, Silverstein & Partners (Sprint’s advertising agency), who were also recognized as 'Interactive Agency of the Year' at Cannes.