How companies tackle the interweb thingy

How companies tackle the interweb thingy

As the summit in Davos closes,  Tim Weber, Business Editor of the BBC News Website, reports on the seeming inability of many companies to get the basics right in their internet relationships. Lack of trust from consumers over issues such as usage of personal data, spam, privacy  and fraud mean that companies are losing internet custom. 

Most confusing of all it would seem is social media, defined as the  "teeming jungle of social networks that allows people instant communication with hundreds or thousands of 'followers', 'friends' or plain old readers" .  Most companies, says Weber, simply haven't got a clue, and either bore, ignore or offend their potential audiences.

To read the article in full, click here.