‘Creating Culture’ Whitepaper published by eModeration and Ant’s Eye View

Following the successful publication in February 2007 of Six Techniques for Safer User Generated Content Campaigns, which outlined how best creators of UGC sites could best protect their brand reputations and their users, eModeration and UGC strategist Jake McKee have teamed together again on another whitepaper:

Six techniques for creating culture through online moderation.

The whitepaper explains clearly and logically how many companies are under-utilising the teams they have engaged to moderate their social communities.  The six techniques :

·         Allow moderators to join the party

·         Trust your moderators, you’ve hired smart people

·         Clearly define Rules of Engagement

·         Let them be your eyes and ears

·         Document the social activity

·         Train your company’s objectives

illustrate how brand managers could better employ their moderators to tell them what is really happening in their community;  how good community moderation can encourage the desired form of participation and how moderators can and should be trusted to protect the brand in a proactive and fully engaged manner.

The full white paper can be accessed at:

http://www.emoderation.com/news/Creating_culture_whitepaper_2008.pdf

 It has been published jointly by eModeration’s CEO, Tamara Littleton and Jake McKee, Principal of Ant's Eye View.   

Tamara is a respected pioneer and authority on UGC moderation, a member of the Home Office Sub-Committee that advised the UK government on moderation of communities to help safeguard children and ex-chair of e-Mint, the association of online community professionals.

Jake is the Principal and Chief Ant Wrangler at Ant's Eye View, a Dallas-based customer collaboration strategy practice. In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction.   You can read more of his views at Community Guy.