I’m loving the clarity of the Social Media Guidelines that Niall Cook of Hill & Knowlton has produced for his company, then shared with us all on Social Media Today.
They’re good: clear and firm principles, uncluttered with workflow approval processes, and most of all, entirely common sense. Do read them and make use of them if you’re in need.
What has especially attracted were two aspects: firstly, the way in which they are divided into three sections of social media use:
1. Personal use of social media
2. Professional use on behalf of H&K and its clients, and finally
3. Blogging on Hill & Knowlton’s Collective Conversation.
This makes it easy for staff to see what guidelines apply to them.
Secondly, I really like how, in a wonderfully social-media-eats-itself way, these principles were crowd-sourced (internally at H&K, then externally via a reach out to the social media community at large), and then shared for all to use. Nice one Niall, thanks.
More and more companies are recognising the need for social media policies. The wise ones are not producing draconian lists of ‘Thou Shalt Not’s, but taking a mature look at where the potential for damage could be and addressing it. Check out a database of social media policies here. Do you have examples you’d like to share, or comments on Hill & Knowlton’s?
Update 5 Oct 09: Thanks to MROC Talk for this, on Intel’s excellent social media guidelines.
Update 5th Nov 09: A database of published social media policies, searchable by sector.