As a Facebook user, you may have noticed your feed getting, well, kind of emptier in the past few weeks. And if you’re a brand community manager, you may well be gritting your teeth about the well-publicised reduced Facebook reach, caused by tweaks to the Edgerank algorithm. Possibly as a reaction to the ire over the new restriction, and accusations of profiteering which have been levelled, Facebook have introduced a way for the user to guarantee that a brand’s Page posts actually reach their fans’ newsfeed, via Facebook ‘Get Notifications’.
We are currently rolling out the ability for people to receive notifications from specific pages, friends or public figures that they are connected to. This feature will help people keep up with the people and things that they care about most.
Similar to the “close friends” option, which alerts users each time a new update or photo is shared by someone on the list, ‘Get Notifications’ is switched off by default (of course), fans need to activate it on the brand Page, via the ‘Like’ button.
Now all you have to do to fight reduced Facebook reach is produce such good quality content that your fans don’t want to miss it, tell them that ‘Get Notifications’ exists, and persuade them to opt in. Good luck!