eModeration presents: The Complete Pinterest Guide for Brands

Pinterest is changing the way people communicate online. The popular visual bookmarking site has seen an impressive 11.7 million users join the community in the last nine months. Pinterest aims to connect people who share the same tastes by allowing them to share and “like” pictures which they have organised into categories. 

This combination of visual, categorisation and social hits a number of sweet spots and succeeds in pulling in visitors, who then want to share their own tastes with others.

Our new e-book, ‘The Complete Pinterest Guide for Brands’ is designed to showcase how brands can get involved in Pinterest, while avoiding alienating Pinterest users by being too self-promotional (which goes against the ethos of Pinterest). 

Written from our successful blog post series on Pinterest, and free to download from our publications section, the guide provides a quick overview of Pinterest before going through content optimisation and curation , offering some tips on using the site and detailing 100 brands that are already using the platform.

Tamara Littleton, CEO, eModeration, says:  “Although Pinterest has been around since 2010, it’s seen user numbers spike over recent months. Brands can’t ignore its popularity with digital savvy consumers, but they have to embrace the values of Pinterest if they want to participate in the community. It’s all about sharing, and being an individual. It’s completely un-self-promotional and not just a pretty corporate comms channel. Pinterest is about showing personality, and as with other social media platforms, the brands that thrive will be the ones that come up with creative and original ways to entertain and inform.”