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An essential Tumblr guide for brands – 2013

In May, Yahoo agreed to buy Tumblr for $1.1billion. In a post announcing the acquisition, CEO Marissa Mayer assured users that Tumblr would operate independently of Yahoo, with David Karp remaining as the micro-blogging platform’s CEO. Yahoo intends to deploy its “personalisation technology” and search infrastructure to help users to discover new bloggers and content. …