eModeration launches Facebook management service for brands

eModeration is pleased to announce the launch of a Facebook management service for brands using the social network as part of their marketing campaigns.

A presence on Facebook is becoming a must-have for any consumer-facing brand, and can result in excellent user engagement, providing a direct medium for marketing messages and customer service and an opportunity for viral growth of brand loyalty.  But as Facebook campaigns become more commonplace and sophisticated, brands are increasingly aware of the need to manage the community within Facebook so that users are engaged, and of moderating content in order to keep users safe from spam or inappropriate content.

eModeration’s modular Facebook management service includes:

Consultation. This includes: advice on how to set up a Facebook page; procedures for dealing with unofficial pages; writing the terms of use and moderation guidelines; preparation of escalation workflows; and a recommended moderation schedule.

Community Management. eModeration offers multilingual community management as an extension of the brand’s in-house team. A team of community management experts host, engage with and manage the community, creating a welcoming environment and working within clear brand guidelines to ensure consistent messaging and tone of voice.

eModeration offers two levels of  community management for Facebook:

•    Level 1 - Engagement management Content posting, reporting, member engagement and response, invisible moderation, forwarding queries and complaints
•    Level 2 -  Strategic and editorial management  Ongoing strategic input, seeding and reaching out to other communities, content creation and posting, reporting, visible facilitation, member engagement and response, answering or forwarding queries and complaints as the brand representative.

Moderation. Dedicated, experienced moderators provide 24/7 stand-alone multilingual moderation, both of page walls and user-generated content coming into the page via third party apps. Moderation staff are matched to each project by their interests and passions, so that they understand the brand’s fanbase and can speak their language. 

Moderation is delivered using a combination of technology-based moderation tools and human moderation. eModeration has used its expertise to assist some the foremost Facebook  management tools to help them develop their products and will recommend the most appropriate one in each case.

eModeration has run moderation and community management campaigns for brands and their agencies, including: MTV, Hyundai, Smirnoff, ITV, LG Electronics, Saatchi & Saatchi, AKQA, Publicis Modem, and Wieden & Kennedy. For examples of campaigns, see www.emoderation.com.

For more information on eModeration’s Facebook service, see www.emoderation.com/services/Facebook.  For information on managing and moderating communities, see eModeration series of digital publications which are free to download from http://www.emoderation.com/about/publications.