When Butler, Shine, Stern and Partners created the ‘Netogether’ event for its client RadioShack, they made social media history. The event connected New York’s Times Square and San Francisco's Justin Herman Plaza – 3000 miles apart - between 6 and 8 August 2009, with nearly 30,000 live messages (including video and audio) projected onto 17-foot screens in both cities. People in both cities were able to chat with friends and family over the screens, or join the conversation at www.radioshack.com/theshack by commenting on the live video feeds. The event also featured live music, celebrity appearances and competitions.

eModeration moderated all content before it was published to ensure that no inappropriate, obscene or illegal material was shown.  Working in real-time, a team of moderators stayed in constant contact with our client to ensure the time-lag between a post and its upload was minimal and we would react immediately to any changes of guidelines.

The Netogether Event was deemed a huge success, with more than 150,000 unique visits to radioshack.com/theshack over the 4-day event, with the average site visit time exceeding 4.5 minutes. Additionally, 15% of all visitors posted to the message wall, indicating engagement and interest from users.

“We created Netogether specifically for RadioShack to demonstrate the brand’s ability to connect people and to do something that had never been done before: a creative campaign connecting two cities with live events and 30,000 real-time messages from people engaging directly with the RadioShack brand. It was an extraordinary experience, watching consumers across the US come together, talk about the project and actively engage with RadioShack brand. But as with any live event, we needed to be careful that RadioShack was not at any point associated with any messages that might be offensive – so having effective live moderation on such a huge scale was a critical part of the project.”

David Blum, Executive Director of Interactive Services at Butler, Shine, Stern & Partners

yougofurther.co.uk, supported by UCAS, is a student-only community website geared towards connecting applicants and students in higher education.

Launched in April 2007, it currently boasts 450,000 members who have formed a niche community around the site's forums, groups, events, exposure (a student talent board of sorts) and towns and cities areas. Aside from the peer to peer interaction, student 'experts' such as UCAS, Lonely Planet, TARGET Jobs, the Rugby Football Union (RFU) and universities such as Oxford and Cambridge have hosted webchats to share their valuable knowledge with applicants and students.  

eModeration supports the on-site moderation team at UCAS, working in tandem with the in-house team throughout the 24-hour cycle.  eModeration and UCAS work very closely together regarding the site's community development and guidelines.

"eModeration is a vital member of the yougofurther.co.uk team, ensuring the yougo is a safe and secure environment for applicants and students to connect with each other. Making the step up to university is daunting enough for young people, but the highly-skilled team at eModeration, through their professional and adaptable approach, have produced a compelling area for 16-24-year-olds to get to grips with the process. eModeration ensure those channels are made as accessible as possible."