Sometimes it's just not possible to shoehorn projects into any particular category, and these are those. We're proud of our flexibility and the fact that we can - and do - work on any project, across pretty much any platform and in any kind of media. If you'd like to find out how we can support you with your project, then please contact us.
Sony Ericsson
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Sony Ericsson engaged eModeration in late 2010 to help establish a global solution and framework for moderation that can be used in any situation where user-generated content will be featured on Sony Ericsson hosted sites, including www.sonyericsson.com, the global YouTube user channel, consumer product reviews, content feeds from external sources, individual campaigns and competition sites, Sony Ericsson blogs and Sony Ericsson Facebook pages (of which there are over 20 to date).
To give an idea of the volumes involved, in April 2011, eModeration screened nearly 80,000 comments across Sony Ericsson Facebook sites alone, providing the client with full reports on all deletions and reasons for deletion.
eModeration's support to its client includes:
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Aiding the tool provider (Crisp Thinking) in developing the moderation tool and in manipulating site data into business-friendly report formats
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Staffing, training and co-ordinating the rota for the 38 different languages required
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Making provision in the guidelines for different cultural and legal requirements in the regions - such as no references to gambling, alcohol, racism or political issues in Malaysia/Indonesia. Adapting the guidelines for each platform, and observing the nuances of difference between them. Scaling and starting up with flexibility and speed.
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Adaptability: whilst not actually engaged to perform community management, we are happy to work on a bespoke level with different Sony Ericsson markets and assist them with customer service issues.
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The GLA: Managing the State of London debate
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Every year, The Greater London Authority (GLA) hosts the public State
of London Debate, where Londoners can question the Mayor and comment on
his spending in the capital – all of which is outlined in the Mayor of
London’s Annual Report.
In 2010, for the first time ever, Londoners had the chance to get
involved with the debate online: on Twitter, official GLA forums, and a
live feed from the event. eModeration was brought in to manage and
moderate these online communities in the build up to and during the
debate, as well as providing community management experience and advice.
In the run up to the event Londoners used the official forums to
voice their opinions and put questions to the Mayor and senior members
of his administration under four topic areas: transport, environment,
policing and economy. Comments and questions were also taken from the
user-generated video site WinkBall, which has posted videos from
Londoners discussing this year’s issues.
eModeration has worked on other political projects, such as ITV’s
Election Night and leadership debates, so we knew roughly what to expect
in terms of the comments and questions that would come in from the
public. As with the election night, Londoners who took part were engaged
and interested in the debate and showed a genuine desire to communicate
and share their views with the GLA and the Mayor of London.
“For the first time a groundbreaking hybrid digital media event
format was implemented to broaden audience reach and enable more live
and virtual interaction from Londoners. eModeration played a major part
in this project by managing the engagement element and getting the
social media conversation started.” Dan Ritterband (GLA)
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RadioShack 'Netogether
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When Butler, Shine, Stern and Partners created the ‘Netogether’ event for its client RadioShack, they made social media history. The event connected New York’s Times Square and San Francisco's Justin Herman Plaza – 3000 miles apart - between 6 and 8 August 2009, with nearly 30,000 live messages (including video and audio) projected onto 17-foot screens in both cities. People in both cities were able to chat with friends and family over the screens, or join the conversation at www.radioshack.com/theshack by commenting on the live video feeds. The event also featured live music, celebrity appearances and competitions.
eModeration moderated all content before it was published to ensure that no inappropriate, obscene or illegal material was shown. Working in real-time, a team of moderators stayed in constant contact with our client to ensure the time-lag between a post and its upload was minimal and we would react immediately to any changes of guidelines.
The Netogether Event was deemed a huge success, with more than 150,000 unique visits to radioshack.com/theshack over the 4-day event, with the average site visit time exceeding 4.5 minutes. Additionally, 15% of all visitors posted to the message wall, indicating engagement and interest from users.
“We created Netogether specifically for RadioShack to demonstrate the brand’s ability to connect people and to do something that had never been done before: a creative campaign connecting two cities with live events and 30,000 real-time messages from people engaging directly with the RadioShack brand. It was an extraordinary experience, watching consumers across the US come together, talk about the project and actively engage with RadioShack brand. But as with any live event, we needed to be careful that RadioShack was not at any point associated with any messages that might be offensive – so having effective live moderation on such a huge scale was a critical part of the project.”
David Blum, Executive Director of Interactive Services at Butler, Shine, Stern & Partners
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YouGoFurther
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yougofurther.co.uk, supported by UCAS, is a student-only community website geared towards connecting applicants and students in higher education.
Launched in April 2007, it currently boasts 450,000 members who have formed a niche community around the site's forums, groups, events, exposure (a student talent board of sorts) and towns and cities areas. Aside from the peer to peer interaction, student 'experts' such as UCAS, Lonely Planet, TARGET Jobs, the Rugby Football Union (RFU) and universities such as Oxford and Cambridge have hosted webchats to share their valuable knowledge with applicants and students.
eModeration supports the on-site moderation team at UCAS, working in tandem with the in-house team throughout the 24-hour cycle. eModeration and UCAS work very closely together regarding the site's community development and guidelines.
"eModeration is a vital member of the yougofurther.co.uk team, ensuring the yougo is a safe and secure environment for applicants and students to connect with each other. Making the step up to university is daunting enough for young people, but the highly-skilled team at eModeration, through their professional and adaptable approach, have produced a compelling area for 16-24-year-olds to get to grips with the process. eModeration ensure those channels are made as accessible as possible."
Murry Toms, Editor of yougofurther.co.uk. |
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