Picture a Healthy World

eModeration were delighted to be chosen by GE and frog design, to work with them on the "Picture a Healthy World Campaign". As part of GE's Healthcare Re-Imagined campaign frog design delivered an interactive website (www.ge.com/health) allowing visitors to contribute photos and stories describing what they do to stay healthy.

All the user generated content was moderated for quality and brand protection by a dedicated team at eModeration.

The site was also a major focus of the celebrations on World Health Day, April 7th 2006 when the content was simultaneously broadcast on nine digital billboards in Times Square, New York.

To find out how eModeration could help your user generated marketing campaign please contact us.