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A presence on Facebook is becoming a must-have for any serious brand, and can result in excellent user engagement, providing a direct medium for marketing messages and customer service and an opportunity for viral growth of brand loyalty. However, Facebook is a constantly-changing platform which is time-consuming to moderate, and failure to do so (or unwise management) can result in very real brand reputation damage. |
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We moderate and manage Facebook Pages on behalf of many major brands and agencies, and consider ourselves amongst the few experts in this field. eModeration can provide assistance and consultation on how to set up your page; how to deal with any unofficial Pages; why, what and how to moderate; and which third party tools can assist with moderation and also community management.
Should you take the option to outsource, we have efficient and experienced multilingual staff who can provide round-the-clock mnoderation and community management services. We have worked with The iPlatform to develop their Conversocial Facebook management tool and would recommend it to all our clients as it greatly increases the efficiency of both moderation and reporting.
We take care to match moderation staff carefully to each project, so, depending on your Page's focus, you may find it looked after by a team of sports fans, a concert hall of music-lovers, a goggle of Kid's TV enthusiasts or a kitchen full of home-makers. Which means that we understand your fanbase and speak their language (literally).
If your brand is having a crisis, it's likely to be fanned into flames on your Facebook page. eModeration will work with your crisis management team, providing 24/7 response and accurate sentiment reporting to dampen the fires.
To understand more of our thinking, please download our free white papers Moderation in Social Networks and How to Avoid a Social Media Disaster.
