Case Studies

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  • Depression Alliance – Friends in Need Forum
    Depression Alliance – Friends in Need Forum
    Depression Alliance is the leading UK charity for people who are affected by depression. It offers a wide range of assistance and practical resources for anyone affected by depression, including local self help groups and online resources. It also campaigns to end the stigma surrounding depression. In November 2013, the charity updated its website and ...
  • Parkinson’s UK
    Parkinson’s UK
    Emoderation has worked with Parkinson’s UK since 2008, providing moderation to the charity’s UK forums.  The 5,800-strong members form a very close-knit community with particular needs.  It is made up of a wide range of individuals who are affected by Parkinson’s. This includes people with Parkinson’s, their friends and family, carers, and sometimes Parkinson’s UK ...
  • Mind Candy: Moshi Monsters
    Mind Candy: Moshi Monsters
    Moshi Monsters is one of the most successful and entertaining children’s games in the world. It has captured the imaginations of children everywhere, amassing an astonishing 70+ million players (children between six and 13, and their parents) in 150 countries. The company behind the game is entertainment company, Mind Candy. Emoderation provides moderation to Moshi ...
  • Polpeo, a social media simulation service from Emoderation
    Polpeo, a social media simulation service from Emoderation
    Social media has completely changed the context in which crisis management occurs. It has imposed new benchmarks for transparency and speed in crisis communication, and the days when we could contain a crisis within national boundaries are gone forever. And yet I know as a crisis communication consultant that many crisis management teams and plans ...
  • MTV UK
    MTV UK
    With limited resources, communities spread over a large number of sites, and the unique challenge of a ubiquitous American counterpart, MTV UK approached Emoderation’s community management team to help them deliver the social networking experience expected of such a high profile entertainment brand. The first step was to provide a snapshot of where MTV UK ...
  • ESPN: NASCAR Virtual Pit Wall
    ESPN: NASCAR Virtual Pit Wall
    The theme for the Nascar Sprint Cup series, broadcast on ESPN, was ‘Feel Your Heart Race’. Fans of the sport are extremely loyal and show an enormous amount of support for their Sprint Cup drivers, so ESPN wanted to give them the ability to get more involved. Working with creative agency, Wieden + Kennedy New York, ...
  • MGA Entertainment
    MGA Entertainment
    After experiencing a sudden surge in Facebook activity for one of its popular toy brands, US based consumer entertainments products company MGA Entertainment turned to Emoderation to help manage the community. Emoderation closely evaluated the page and its audience, providing moderation and community management guidance for the popular brand. Emoderation’s consultants discussed the issues with ...
  • HSBC Student Bursary Competition (Facebook)
    HSBC Student Bursary Competition (Facebook)
    Social media is becoming an increasingly important way for banks to connect with their customers, although the regulated nature of the finance sector means that they need to proceed with caution. HSBC are leading the way in their use of social media, and came to Emoderation when they wanted our help to look after various ...
  • ITV.com
    ITV.com
    Emoderation looks after ITV’s social networking through three main areas. First, we moderate the main sites for fans of shows like flagship soaps Coronation Street and Emmerdale, the lively, female-focussed Loose Women and daytime show This Morning. Second, we moderate ITV’s programme pages on Facebook, including all the above shows but other fast-moving shows like Jeremy Kyle, Lorraine, Celebrity ...
  • Sony Mobile
    Sony Mobile
    Sony Mobile engaged Emoderation in late 2010 to help establish a global solution and framework for moderation that can be used in any situation where user-generated content will be featured on Sony Mobile hosted sites, including www.sonymobile.com, the global YouTube user channel, consumer product reviews, content feeds from external sources, individual campaigns and competition sites, Sony Mobile blogs ...
  • ITV.com: Election Coverage
    ITV.com: Election Coverage
    Emoderation is very proud to have played a part in the UK’s first-ever ‘social media election’. For the 2010 election, Emoderation worked with ITV to support their ground-breaking social media coverage of public opinion during the Leaders Debates and on Election Night itself at www.itv.com/news/live. The broadcaster used various social media platforms, including CoveritLive, Facebook ...
  • MTV Networks
    MTV Networks
    Emoderation moderates content uploaded by consumers to many of MTV Networks’ music and community sites and associated blogs, such as MTV.com; country music site CMT.com; VH1.com sites and Latin music site TR3S.com. Since May 2010, Emoderation has exercised its multilingual talents in MTV Networks International’s Northern European region, which includes MTV.be, TMF.be, MTV.nl, MTV.ch, MTV.sw, MTV.no, Musictelevision.fi and MTV.dk (with ...
  • ITV.com and ITN: The Royal Wedding 2011
    ITV.com and ITN: The Royal Wedding 2011
    Following our successful moderation support of ITV’s 2010 election and budget specials, we were asked to provide moderation coverage for the Royal Wedding on 29th April 2011. ITV wanted user generated content to enhance viewers’ enjoyment of the day’s events and allow them an opportunity to participate as the pageantry unfolded. At the same time, ...
  • Delta Faucet’s Make a Mess campaign
    Delta Faucet’s Make a Mess campaign
    Emoderation had the pleasure of working with IP Pixel again on its Make a Mess campaign for Delta®, a leading manufacturer of faucets. IP Pixel came up with the idea of the Make a Mess campaign to promote Delta’s Touch20® Technology, which enables users to start and stop the flow of water with a simple tap to the ...
  • ITV.com: FA Cup Final Twitterfall
    ITV.com: FA Cup Final Twitterfall
    If you’re an English football fan, there aren’t many better games than the FA Cup Final. In 2009, football fans were able to watch the real time buzz around the FA Cup final thanks to a unique experiment by ITV.com, pulling together the latest social media apps and some rapid-fire moderation. Twitterfall pulled in live Tweets about the game, ...
  • The GLA: Managing the State of London debate
    The GLA: Managing the State of London debate
    Every year, The Greater London Authority (GLA) hosts the public State of London Debate, where Londoners can question the Mayor and comment on his spending in the capital – all of which is outlined in the Mayor of London’s Annual Report. In 2010,  for the first time ever, Londoners had the chance to get involved ...
  • RadioShack ‘Netogether’
    RadioShack ‘Netogether’
    When Butler, Shine, Stern and Partners created the ‘Netogether’ event for its client RadioShack, they made social media history. The event connected New York’s Times Square and San Francisco’s Justin Herman Plaza – 3000 miles apart – between 6 and 8 August 2009, with nearly 30,000 live messages (including video and audio) projected onto 17-foot screens in both ...
  • Hyundai Genesis Coupe ‘Edit Your Own’
    Hyundai Genesis Coupe ‘Edit Your Own’
    In February 09, at the start of America’s Super Bowl, Hyundai debuted its new Genesis Coupe.  Hyundai also announced an innovative crowd-sourcing competition in its EditYourOwn.com ads  where U.S. participants were invited to take the all-new Genesis Coupe for the ride of their lives by editing their own ad from the clips and music provided. With ...
  • LG Loop
    LG Loop
    Publicis Modem is a renowned and respected international digital agency that works with some of the world’s biggest brands. We’ve worked on two projects with them for their client LG Electronics: LG Loop is the second of these: a social site which provides a showcase for aspiring photographers world-wide, and the quality of images has made this a ...
  • Tostitos Reunite America
    Tostitos Reunite America
    Goodby, Silverstein & Partners had a great idea to harness the original idea behind Facebook – keeping in touch with your friends and family – and turn it into a heart-warming campaign for their client, Tostitos® tortilla chips.  The Facebook application ‘Reunite America’  invites fans to tell Tostitos why they wanted to be reunited with one of ...
  • Sprint: Time Flies on the Now Network
    Sprint: Time Flies on the Now Network
    Emoderation worked with Goodby Silverstein & Partners on their innovative new UGC campaign for the US cellphone network Sprint. Sprint took over Google’s YouTube home page for 24 hours in a groundbreaking ad campaign which created a “human clock” from videos submitted by users. The campaign, which emphasizes Sprint’s “Now Network,” embedded user-generated videos in the masthead – a first for masthead ads ...
  • A&E: Lifetime Digital’s DressUp Challenge
    A&E: Lifetime Digital’s DressUp Challenge
    Emoderation has worked with A&E Television networks since 2008, initially to provide community management services for DressUp Challenge, and then to provide services for Lifetime Games, Roiworld, Pawn Stars and Storage Wars. DressUp Challenge Without any prior community management services in place, DressUp Challenge was looking to Emoderation to provide a community strategy to address ...
  • Cesar ‘I promise …’
    Cesar ‘I promise …’
    We work on many marketing and advertising campaigns for our clients, and whenever we can, we like to match the interests of our moderators to the subject of the campaign. The many animal-lovers at Emoderation were thrilled when our clients at Catapult Marketing asked us to work on a campaign for a well-known brand of pet food ...
  • YouGoFurther
    YouGoFurther
    yougofurther.co.uk, supported by UCAS, is a student-only community website geared towards connecting applicants and students in higher education. Launched in April 2007, it boasts hundred of thousands of members who have formed a niche community around the site’s forums, groups, events, exposure (a student talent board of sorts) and towns and cities areas. Aside from the peer ...
  • Dizzywood: Moderating in a virtual world
    Dizzywood: Moderating in a virtual world
    Dizzywood was a children’s virtual world launched by Rocket Paper Scissors in November 2007.  With a focus on quality storytelling, creative vision, and technological innovation, Dizzywood allowed kids to dress up their own 3D avatars, play games, explore unique and imaginative areas, and meet new friends in a safe environment.  Whether it was a visit ...
  • Canon: We Speak Image
    Canon: We Speak Image
    Emoderation has worked on several projects for Canon Europe, among which was an amateur photography competition ‘We Speak Image’.  Emoderation pre-moderated images in 11 different languages for this high volume and extremely successful advertising campaign. In addition to filtering out inappropriate content, Emoderation assisted Canon in filtering out images which were not of sufficient quality or did ...
  • Times Online Comments
    Times Online Comments
    Soon after the creation of Times Online, the volume of comments being posted began to outstrip our client’s ability to handle them in-house, so outside moderators were appointed until the service could again be brought in-house. Since the launch of their new website in February 2007, the number of reader responses soared: on average our moderators were ...