Advertising

• Tostitos Reunite America
  
• Delta Faucets
• Hyundai Genesis Coupe
  
• LG Loop
• Sprint Now Network
• Cesar 'I promise ..'
• Canon: We Speak Image
• Nokia Chicago
• General Electric:  Picture a Healthy World

Goodby, Silverstein & Partners had a great idea to harness the original idea behind Facebook - keeping in touch with your friends and family - and turn it into a heart-warming campaign for their client, Tostitos® tortilla chips.  The Facebook application 'Reunite America'  invites fans to tell Tostitos why they wanted to be reunited with one of their Facebook friends, making it as sincere and original as possible.  After their friend has approved the story and eModeration has screened it, the tales are uploaded to the Tostitos Facebook page.  Tostitos fans can then browse all of the stories and vote for their favourites.  Over the course of the campaign, Tostitos are arranging for twelve reunions to take place across America - all filmed for the Facebook page of course. While the idea of “reconnecting friends” is at the core of Facebook’s mantra, truly celebrating the reunions and allowing us all to peek in as they unfold is what makes this campaign one that will stay in your heart.

"Overall, I had a great experience using eModeration for the first time.  Our Account Manager made the entire process, from setup to moderation, very painless.  He was very accommodating and always accessible, which was important for an ever-evolving project like we had.  I've already recommended your services to my colleagues and will continue to do so."  Tony Joo, Interactive Producer,  GSP

In February 09, at the start of America’s Super Bowl, Hyundai debuted its new Genesis Coupe.  Hyundai also announced an innovative crowd-sourcing competition in its EditYourOwn.com ads  where U.S. participants were invited to take the all-new Genesis Coupe for the ride of their lives by editing their own ad from the clips and music provided. With more than 50 different camera angles to play with, the opportunity was an aspiring director’s (or racing driver’s) dream.  Edit it, add music, title and effects, save and share it.  All approved cuts became viewable on the site and the winning cut was promoted through web advertising in late 2009.

 eModeration’s task was to watch the 30-second videos – almost 7000 of them - reject any containing inappropriate text or user names, and highlight any of particular quality to Hyundai’s advertising agency.

 There were a lot of outstanding entrants, and we’ve got to be honest: watching hours of racing footage is not for everyone.  But because we match our moderators’ interests to their projects, we had a lot of very happy moderators watching those wheels spin in this groundbreaking piece of social media advertising.

Publicis Modem  is a renowned and respected international digital agency that works  with some of the world’s biggest brands.  We’ve worked on two projects with them for their client LG Electronics:  LG Loop is the second of these: a social site which provides a showcase for aspiring photographers world-wide, and the quality of images has made this a joy to moderate.

LG Loop  (‘Your moment. Shared’) is a competition-based site featuring user generated content and community areas.  Users upload images into the series of competition categories and compete with the anonymous pro photographers for the most public votes.  Those rated most highly win prizes, such as VIP tickets to music festivals, LG media equipment or holidays.   Making the most of the mobile and multi-platform capabilities of social media, images can be uploaded via computer or mobile phone and shared via links to Facebook, MySpace and other social sites, sent to friends and downloaded. eModeration was brought on board right at the start of what was supposed to be a short term project.  However, due to a gorgeous looking site, great uploads and continued enthusiastic user participation, the project was extended well beyond its original deadline.

"eModeration made moderating the LG LOOP competition website a breeze. We felt peace of mind right from the start after they helped us complete the moderation guidelines document to meet our client’s exact requirements. Issues were escalated only when necessary and having a Project Manager 24/7 was extremely valuable. The weekly reports also proved very useful for team and client updates."

Zoe Calcott, Digital Producer, Publicis Modem    

eModeration worked with Goodby Silverstein & Partners on their innovative new UGC campaign for the US cellphone network Sprint.

Sprint took over Google's YouTube home page for 24 hours in a groundbreaking ad campaign which created a “human clock” from videos submitted by users. The campaign, which emphasizes Sprint's "Now Network," embedded user-generated videos in the masthead -- a first for masthead ads running on YouTube. Those who wanted to participate were assigned a number, and used a Web camera to shoot the video and add themselves to the clock.

The numbers were strung together in a series of video vignettes placed in a digital clock to represent the time. For example, at 12:09 the ad displayed four people, each holding up one number to represent "1," "2," "0" and "9." As seconds, minutes and hours click by, the user-generated videos change based on the time zone. Candice Wolken, digital advertising manager at Sprint, called the ad "very appropriate" for YouTube because it relies on user-generated videos to emphasize the "Now Network," because "it's all about 'Now.'"

The ad ran for 24 hours, with eModeration screening all videos before they were uploaded to the site - and users submitted over 35,000 of them. The ad then became a widget which provided the local time in multiple ways -  this possibly the most original and engaging of them all. 

We work on many marketing and advertising campaigns for our clients, and whenever we can, we like to match the interests of our moderators to the subject of the campaign. 

The many animal-lovers at eModeration were thrilled when our clients at Catapult Marketing asked us to work on a campaign for a well-known brand of pet food – and it seems that Catapult were equally pleased with their gourmet selection ...

"We loved working with the entire eModeration team and would recommend your services in a heartbeat. The level of service and professionalism was impeccable, and we wish to express our thanks and appreciation to Tamara and Treena for accommodating every request we made throughout the process."

Kristen Lee Jones, Senior Producer, CATAPULT Action-Biased Marketing 

eModeration has worked on several projects for Canon Europe, amongst which was an amateur photography competition ‘We Speak Image’.  eModeration pre-moderated images in 11 different languages for this high volume and extremely successful advertising campaign.

In addition to filtering out inappropriate content, eModeration assisted Canon in filtering out images which were not of sufficient quality or did not meet the competition guidelines in any other way. For example, we went the extra mile in terms of researching visual and textual references, ensuring there were no images approved that were clearly not taken within the country of origin.

Here, as with every project, eModeration was resourceful and responsive, and kept the client involved with our decisions every step of the way.  Canon Europe particularly appreciated our real-time reports and flexibility in scaling up or down to fit the changing volume of the competition entries. We find that the best projects are very much a partnership between ourselves and the Client, and this was certainly the case with ‘We Speak Image’; one of the most satisfying campaigns we have ever worked on.

When Nokia opened its new flagship store in Chicago, USA in June 2006, local residents were invited to submit photos to the 'Your Chicago - Your Neighborhood' website created by PCI Fitch.  Some of the best photos were also used on the barricade outside the store, changing daily leading up to launch.

eModeration worked closely with PCI Fitch on this excellent project to help protect Nokia's brand and keep the users safe.

"I’d like to extend a big thank you for doing a superb job on the Nokia Chicago launch.  At all times, you were fantastically pro-active, incredibly supportive and superbly organized on what was often a difficult and time-pressured project"

Pip Campbell, Senior Producer,FitchLive (formally PCI Fitch)

eModeration were worked with  GE and frog design on the "Picture a Healthy World Campaign"(www.ge.com/health) which allowed visitors to contribute photos and stories describing what they do to stay healthy. The site was also a major focus of the celebrations on World Health Day, April 7th 2006 when the content was simultaneously broadcast on nine digital billboards in Times Square, New York.