In May, Yahoo agreed to buy Tumblr for $1.1billion. In a post announcing the acquisition, CEO Marissa Mayer assured users that Tumblr would operate independently of Yahoo, with David Karp remaining as the micro-blogging platform’s CEO. Yahoo intends to deploy its “personalisation technology” and search infrastructure to help users to discover new bloggers and content. [...]
The eModeration team is thrilled to be heading over to New York City next week to give people a chance to experience our social media crisis simulator. The simulator, developed with our partners Carrot Communications, lets you practice managing a crisis breaking over social media channels, in a safe, controlled environment. Crisis management plans are [...]
Twitter has launched two-step authentication to much fanfare, but the jury is out on how effective it will be. In April a group calling itself the Syrian Electronic Army (SEA) hacked the Associated Press Twitter account. The subsequent spoof messages caused a stock market blip, giving pause for thought on just how easy it can [...]
Team eModeration had a wonderful time at our well-placed encampment at the iStrategy conference in Miami (23 & 24 April 2013). CEO Tamara Littleton delivered a six-minute iPitch to the iStrategy judges and crowd on eModeration’s ground-breaking ‘Social Media Simulation’ training tool. Here’s the story! View the story “eModeration Crisis Simulator iPitch at iStrategy, Miami” [...]
As we blogged a couple of weeks ago, brand pages with over 10,000 fans now have the option of turning on the Facebook Replies (or threaded comments) feature. Facebook plans to turn the service on by default for all pages with 10,000+ fans by 10 July 2013, so this is going to affect a large [...]
After my recent blog post covering the rise of Google Plus and the reasons why it is pulling in more active users than Twitter, I received a number of questions around Google Authorship. Here is a complete guide on how to set it up and have your name and photo showing in Google Search next [...]
You’ll have heard by now that the Facebook threaded comments feature recently started rolling out, allowing users to reply to specific comments in a thread. However, we would advise caution before deciding to opt in. How does ‘Facebook threaded comments’ work? Each comment on an original story or post will contain a “reply” button beneath it, [...]
Google Plus, the burgeoning social network from search giant Google, recently overtook Twitter in the list of social platforms with the most active users, despite the latter officially winning the crown for fastest growing network for 2012. Supposedly, 25% of the global internet population actively use Google Plus in one way or another, compared [...]
Apparently it’s high season for company Twitter hijacking. Burger King and Jeep both suffered high profile attacks. Scottish Power customers received phishing emails and French news agency APF’s photo feed account was recently taken over by pro-Syrian lobbyists. It goes without saying that speed is of the essence to defend your brand against a similar [...]
Without fanfare, it seems that Facebook may now be allowing calls to action on Facebook Page cover images. Take a look at the Pages Terms. Up until today, the 17th December version of the platform prevented any kind of marketing in the cover image, and also – as with any promoted image – text was not allowed [...]