In previous posts I’ve examined how social media supports the product life cycle. I talked about how to create a beta community for product testing. Then I explained how to build social media buzz around your product. Most recently I blogged about how to build brand advocates in social media. Social media blurs the lines [...]
Ok. It’s official. The summer holidays are finally over, we’ve packed our up our buckets and spades, and are now focusing our attention on all the other big holidays of the year: Halloween, Thanksgiving and Christmas. And we’re not the only ones. Brands and agencies are busy planning and launching their pre-Christmas campaigns in a [...]
“There is only one thing in the world worse than being talked about, and that is not being talked about.” Oscar Wilde’s take on the pursuit of ostentatious self-promotion pre-empted the advertising and PR industries pretty accurately. Over a century later it’s hard to imagine a world more obsessed with checking how many likes, retweets [...]
eModeration, Carrot Communications, Kemp Little and Insignia Communications teamed up to host a social media crisis event at the Cabinet War Rooms on Dec 5th 2012, with an invited audience of brands.
This is a series about starting up social media marketing for SMEs. In the previous post I talked about the importance of social media to small and medium size enterprises: how doing it right can connect your business to customers and your community. But whether or not your company is using social media yet, you [...]
A while back, we gave a pretty comprehensive analysis of the history and current development of social media within the UK Police Force. Social media is being adopted widely throughout the UK forces, with varying degrees of success and expertise: our aim in the article was to review what was working well and articulate the [...]
The latest version of eDigitalResearch’s Social Media Benchmark looks at over 100 top UK retail organisations, how they are using Facebook, Twitter and Google+, and ranks them in terms of their success. Given the nature of social media, it is perhaps little surprise that the top 10 brands are all fashion retailers. Fits like a [...]
When my sister was learning to cross the road, family lore has it that she dutifully stood back from the kerb, listened, looked, then walked across with ears cocked, checking left and right just as she should. They thought she had it cracked – until after a couple of weeks of this, she turned [...]