Team eModeration had a wonderful time at our well-placed encampment at the iStrategy conference in Miami (23 & 24 April 2013). CEO Tamara Littleton delivered a six-minute iPitch to the iStrategy judges and crowd on eModeration’s ground-breaking ‘Social Media Simulation’ training tool. Here’s the story! View the story “eModeration Crisis Simulator iPitch at iStrategy, Miami” [...]
The SimCity series of games began in 1989, originally released on the Amiga, Atari ST, and DOS-based PCs. Between ’89 and 2003 three sequels followed, along with countless spin-offs and adaptations. Notably, SimCity was the origin of The Sims; the fifth highest selling game franchise of all time. The decision was made, by publisher Electronic Arts [...]
If there’s one thing I know about whiskey drinkers, it’s that they take their tipple of choice seriously. But back in 2004 when Jack Daniel’s lowered the proof of its whiskey, patrons may have been angry enough to take to forums, but they didn’t have social media channels on which to vent. Unfortunately for Maker’s [...]
It would be just plain remiss not to document the latest social media misstep of a brand, and only partly because I can’t help lauding the foolhardy bravery behind the @hmvtweets #hmvxfactorfiring HMV Twitter account hijack. The story in brief: yesterday, 60 members of the HMV PR department were gathered together to be sacked by [...]
eModeration, Carrot Communications, Kemp Little and Insignia Communications teamed up to host a social media crisis event at the Cabinet War Rooms on Dec 5th 2012, with an invited audience of brands.
This is a series about starting up social media marketing for SMEs. In the previous post I talked about the importance of social media to small and medium size enterprises: how doing it right can connect your business to customers and your community. But whether or not your company is using social media yet, you [...]
The winter holidays should be a boon for online retailers. Thanksgiving and Christmas bring hordes of online shoppers onto the internet, and with the right strategy they could be persuaded to spend time on our sites. With the wrong strategy you could have a social media crisis on your hands. If you’re reading this then [...]
Have you seen Twitter over the last few days? Yikes! In 2008 the Stephenie Meyer novel “Twilight” was adapted into a film. It’s all been quite low key; you might not have heard of it. It starred Robert Pattinson as Edward Cullen, a vampire, and Kristen Stewart as Bella Swan, a girl who probably has [...]
Illustrating the need for brands to reserve their Twitter name early is the case of Natalie Westerman from Newcastle upon Tyne who tweets under the name @natwest “natwestnotthebank”. Predictably her stream has been inundated by calls for help from amongst the millions of Natwest’s unhappy customers stranded, jailed and starved by the bank’s recent data outage. She had been handling [...]
As I explained in my post: Why Rehearsing for a Social Media Crisis is Crucial, there’s nothing to prepare you for a social media crisis which is quite as good having a social media crisis. We’ve been running a number of social media crisis exercises over the last few months, using our social media simulator [...]