Maybe this is the ultimate Valentine’s online card delivery? You get a message, you click on it – but now-you-see-it-now-you-don’t. A few seconds after viewing, pouf! it’s gone. Ah, the ephemeral nature of love … There may still be a few souls out here who haven’t heard of SnapChat, or its Facebook imitator, Poke. If [...]
It would be just plain remiss not to document the latest social media misstep of a brand, and only partly because I can’t help lauding the foolhardy bravery behind the @hmvtweets #hmvxfactorfiring HMV Twitter account hijack. The story in brief: yesterday, 60 members of the HMV PR department were gathered together to be sacked by [...]
eModeration, Carrot Communications, Kemp Little and Insignia Communications teamed up to host a social media crisis event at the Cabinet War Rooms on Dec 5th 2012, with an invited audience of brands.
This is a series about starting up social media marketing for SMEs. In the previous post I talked about the importance of social media to small and medium size enterprises: how doing it right can connect your business to customers and your community. But whether or not your company is using social media yet, you [...]
For all budding athletes out there dreaming about the Olympics taking place in Rio in four years time: forget about strength, hard work, determination and hours of training; you should be thinking about social media training as your top priority. This is the challenge that all the Olympians have faced at this year’s games in [...]
Illustrating the need for brands to reserve their Twitter name early is the case of Natalie Westerman from Newcastle upon Tyne who tweets under the name @natwest “natwestnotthebank”. Predictably her stream has been inundated by calls for help from amongst the millions of Natwest’s unhappy customers stranded, jailed and starved by the bank’s recent data outage. She had been handling [...]