I attended the recent Children’s Advertising & Online Privacy Conference hosted by the Advertising Self-Regulatory Council (ASRC), formerly known as the Children’s Advertising Review Unit (CARU). This year, the conference’s most hotly debated topic was COPPA and the changes coming soon to a family-friendly product near you, which we blogged on last month. I’ll summarize [...]
Apparently it’s high season for company Twitter hijacking. Burger King and Jeep both suffered high profile attacks. Scottish Power customers received phishing emails and French news agency APF’s photo feed account was recently taken over by pro-Syrian lobbyists. It goes without saying that speed is of the essence to defend your brand against a similar [...]
Although changes were very necessary, the recent FTC amendments to the Children’s Online Privacy Protection Act (COPPA) have sparked some confusion, and raised concerns that they will diminish innovative and educational content production. To quickly review: COPPA restricts the online collection of personal information from children under 13 years of age in advance of parent consent. It [...]
Many companies at some point have innocently uploaded a photo on their social media page that they didn’t own, and shouldn’t have used, to the extent that it’s almost been seen as an online cultural norm. But this is changing. As technology gets more sophisticated, and people become more aware of the issues around copyright [...]
Maybe this is the ultimate Valentine’s online card delivery? You get a message, you click on it – but now-you-see-it-now-you-don’t. A few seconds after viewing, pouf! it’s gone. Ah, the ephemeral nature of love … There may still be a few souls out here who haven’t heard of SnapChat, or its Facebook imitator, Poke. If [...]
I’ve got to confess two things: 1. I spend a lot of time on Twitter (to be fair, I’m paid to), and 2. I do like a nice, new, easy-to-use toy. So I’m pretty happy about Vine, the new (free) video-sharing app for iPhone / iPod touch which enables users to share clips up to [...]
So that’s what he was building in there. Yesterday came the much-hyped Facebook announcement: a new live search engine within the site: ‘Facebook graph search’. The skinny: A search bar will allow users to find what their friends have liked or recommended, as well as photos of friends. The search functions in three main areas: Photos, [...]
eModeration, Carrot Communications, Kemp Little and Insignia Communications teamed up to host a social media crisis event at the Cabinet War Rooms on Dec 5th 2012, with an invited audience of brands.
This is a series about starting up social media marketing for SMEs. In the previous post I talked about the importance of social media to small and medium size enterprises: how doing it right can connect your business to customers and your community. But whether or not your company is using social media yet, you [...]
I’m a firm believer that it’s little use inflicting a punishment if the wrongdoer doesn’t understand why they did wrong. Or even that a punishment has been inflicted at all. My view is backed up in the world of children’s moderation where best practice is tell the young users why they broke the sites terms [...]