Archives

eModeration’s latest free white paper, A guide to social media and customer service, examines how social customer service is growing, and gives practical advice on how to use social channels to deliver great service to consumers. According to a report on Mashable, a massive 80% of companies plan to use social media for customer service. [...]

If there’s one thing I know about whiskey drinkers, it’s that they take their tipple of choice seriously. But back in 2004 when Jack Daniel’s lowered the proof of its whiskey, patrons may have been angry enough to take to forums, but they didn’t have social media channels on which to vent. Unfortunately for Maker’s [...]

Today is the opening day of the 7th annual Digital Kids Conference in New York City. Brand owners, entertainment and media executives, marketers, producers, digital media directors and licensing professionals will be flocking to the event, and we’ll be live tweeting the latest in children’s digital engagement too. eModeration works with a number of high [...]

It would be just plain remiss not to document the latest social media misstep of a brand, and only partly because I can’t help lauding the foolhardy bravery behind the @hmvtweets #hmvxfactorfiring HMV Twitter account hijack. The story in brief: yesterday, 60 members of the HMV PR department were gathered together to be sacked by [...]

Research says that young men (aged 18-35) are most likely to stumble across child sexual abuse content and least likely to report it. So, working with London creative agency Don’t Panic!, the IWF have set about trying to get the message across to this group. They’ve got a presence on a number of key online [...]

Did you know that a whopping 62% of us use social media while watching TV, an 18 percent point increase in one year? That 25% of consumers use social media to discuss what they are watching while they are watching it?* We’re not content to just watch passively any more. We want to share, we want [...]

Social media is now an essential part of the marketing mix As the recent report from Econsultancy and Adobe has demonstrated, most companies now look at social media as a key part of their marketing and overall business strategies. 66% of digital marketers surveyed (working for companies with an annual turnover of more than £100m) agreed that [...]

The winter holidays should be a boon for online retailers.  Thanksgiving and Christmas bring hordes of online shoppers onto the internet, and with the right strategy they could be persuaded to spend time on our sites.  With the wrong strategy you could have a social media crisis on your hands. If you’re reading this then [...]

Two recent surveys into US parental concerns about teens online activity online caught my eye this week – one by the Pew Research Center’s Internet & American Life Project, the other by The Family Safety Online Institute (FOSI). Pew’s study focussed on parental concerns about how teenage behaviour online could be monitored by others – [...]

A while back, we gave a pretty comprehensive analysis of the history and current development of social media within the UK Police Force. Social media is being adopted widely throughout the UK forces, with varying degrees of success and expertise: our aim in the article was to review what was working well and articulate the [...]