Did the recent news that HP has notched up one million followers on its LinkedIn page make you want to re-examine your own company’s LinkedIn page? Yes, you can gain a lot more fans and followers on Facebook and Twitter, but hats off to HP: we are choosy about the companies we follow. So how [...]
With Google+, people can endorse and share your content by ‘+1′ing it. Here’s how to make the most of this by connecting your website, Adwords, YouTub channel and Google+ page. What is a ‘+1′? With Google+, people who see your brand’s content – be it your website, a blog post, a video, your Adwords [...]
All business, whatever its size, needs to be active in social media. In this third blog post in the series for small business owners (see the others listed at the bottom), we’re looking at who should be responsible for what in your social media marketing drive. It’s best to have an ‘owner’ of each channel [...]
This is a series about starting up social media marketing for SMEs. In the previous post I talked about the importance of social media to small and medium size enterprises: how doing it right can connect your business to customers and your community. But whether or not your company is using social media yet, you [...]
Facebook Groups have been around for quite a while, so it doesn’t really come as any surprise that Google launched Google+Communities yesterday. Dropping into their blog post the news that the network is now up to 500 million users (135 million of whom are considered active, i.e. actually doing stuff), Google outlined its vision for [...]
Social media is now an essential part of the marketing mix As the recent report from Econsultancy and Adobe has demonstrated, most companies now look at social media as a key part of their marketing and overall business strategies. 66% of digital marketers surveyed (working for companies with an annual turnover of more than £100m) agreed that [...]
If you manage a corporate Twitter account, the chances are that you’re going to need to hand it over to another member of your organisation sometimes. When you’re on holiday, off sick, or a colleague is live-tweeting from a conference; or maybe you want to ‘job-share’ the Twitter account to give it 24/7 global coverage [...]
There is fair amount of research into the use of social media by the world’s populace as a whole, but the ‘The Social Mind’ research study is of interest because it concentrates on professional use and assessment of social media. The Social Mind research project was designed to explore and understand these social media interrelationships [...]
By Eloise Grey, Community Management Consultant at eModeration Minded to see how large enterprises were integrating social media into business, I recently attended the Cloudforce London Expo (# cloudforce), hosted by software company Salesforce. I had thought that social enterprise was about businesses who wanted to do public good as well as make money … but here, [...]