There is a dirty little secret to fan numbers and engagement when it comes to people who have “Liked” a Facebook page: not everybody who is doing the liking is actually reading.
“Liking” can be a singular act with the stream that follows never actually making it to the target newsfeed. The personal Facebook settings allow a user several ways of ignoring the “Liked,” from newsfeed customizations to flat-out “hiding” a brand’s chatter. To be successful, engagement has to mean more than idly expressing tepid interest once via a click of a button. Below are observations from Brand Pages I’ve “liked” and why some are reaching the holy grail of brand engagement in Facebook.
Tell Me About Something I Love