Last week I went back to my journalism roots, attending the digital journalism conference news:rewired. But this time I could wear two hats: journalist and community manager. In a week when The Guardian launched a Platform for citizen journalists, and social media wrongly identified suspects in the Boston bombings, I was eager to hear how [...]

“Goodbye clutter, hello beautiful new stories,” Facebook said last week when it showed off its redesigned news feed.  But none of those beautiful new stories will be from branded pages. This appears to be the industry’s consensus response, after the recently announced changes to the Facebook timeline. The changes will put a user’s posts and life [...]

Did the recent news that HP has notched up one million followers on its LinkedIn page make you want to re-examine your own company’s LinkedIn page? Yes, you can gain a lot more fans and followers on Facebook and Twitter, but hats off to HP: we are choosy about the companies we follow. So how [...]

It’s that time of year again when we make bold claims and statements: that we will get fit, lose weight and hit our deadlines on time. Well here is one resolution that you should keep: update your LinkedIn profile. LinkedIn recently rolled out a new look to its 175 million members which should make it [...]

What happens if you put a bunch of marketers in a room to talk about Facebook brand pages? They are bound to criticise the social media giant for not getting enough return on its buck, the changes to the Edgerank and reduction in its fan reach. But at a recent conference AllFacebook Marketing I attended, [...]

Recently Facebook announced Global Pages for brands.  Instead of a single page in whatever language it was originally created, with geo-targeted foreign language content; or disparate, scarcely-linked pages run independently by different regions; truly global brands can now have the benefits of both global and regional content. However, before you jump at the next New [...]

Picture this. You are representing your country in a game of football and you’re going through your pre-match rituals the night before.  Carbs and protein load? Check. Early night? Check. No Booze? Check. On your own? Check. And here’s a new one to add to the list – no Twitter or Facebook for 24 hours [...]

For all budding athletes out there dreaming about the Olympics taking place in Rio in four years time: forget about strength, hard work, determination and hours of training; you should be thinking about social media training as your top priority. This is the challenge that all the Olympians have faced at this year’s games in [...]

The Premier League (that’s the top twenty English and Welsh football teams) have now received the official stamp approval for their players to use social media to interact with their fans. On 25 July the Premier League issued social media guidelines to all of its clubs  – so the likes of Manchester United, Manchester City, [...]

Socialbakers (the global social media and digital analytics company) monitors and ranks the Facebook activity of the world’s leading brands in social media retail.  But just how good are those brands across the other social media channels - Twitter, Google+, Pinterest and YouTube - and what exactly are they doing right (or wrong) in Facebook? I decided to lift the bonnet [...]