Child Safety
Child internet safety is at the core of our business and we actively seek to increase children's safety using the following:
- Ensuring children do not post personal information (email, IM, telephone numbers or pictures with locatable information)
- Moderation of obscene material likely to affect children
- Education of users around the existence of paedophiles and escalation of any issues to the correct authorities
- Active monitoring of potential grooming behaviour online
- Taking a proactive approach to cyberbullying of children
eModeration provides live moderation and of virtual worlds, both invisible and in-game hosting, and offers consultancy in the development and safety of virtual worlds and MMOGs.
Where possible, we use a combination of automated moderation filters (such as those provided by our moderation software partners, Crisp Thinking and Reality Digital) and human moderation techniques to intercept any inappropriate behaviour or age inappropriate content and guide young users so they can enjoy playing online in a healthy, safe environment.
All of our moderators are vetted and police checked to work with children online and are thoroughly trained to report issues to the correct authorities.
eModeration works closely with government bodies such as the Child Exploitation and Online Protection Centre (CEOP) to support them and further their aims and is a member of the Internet Watch Foundation.
eModeration CEO Tamara Littleton worked with the British Government Government department UKCCIS to first produce (2005) and then update (2011) the "Good practice guidance for the moderation of interactive services for children", published in response to public concern about the safety of children using interactive communication services. See our press release for more details.
Other whitepapers published by eModeration in regard to child safety and internet marketing:
- 'Five techniques for creating safer environments for children (May 2008)
- White paper: How to Moderate Teens and Tweens (June 2009)
- How to Encourage Participation and Player Loyalty in Virtual Worlds (March 2009)
- An introduction to using community and interactive advertising to engage tweens & teens (May 2009)
Please do get in touch if you'd like to discuss any aspect of child internet safety.