We are crazy for Ifttt (“If This Then That”), the social media management uber utility in beta that makes an orchestra out of your social media service soloists.
Ifttt breaks every task into three simple components – a trigger event (the “if” part), an action (the “that” part,) and channels where the actions and events occur. Every fully scripted task is described as a recipe – and recipes are shareable with your friends as well as the Ifttt community. Ifttt currently has 42 channels available and adding more everyday.
Ifttt is a brilliant tool for those of us of Generation C, plugged-in to several social networks, services and cloud storage boxes at once. For the brand or community manager, Ifttt can also act as an amplifier or personal assistant, filling in all the little holes that come from managing multiple platforms.
Below are just a few ways where Ifttt can help bring together those individual bits and pieces of your social media strategy to make social media magic.
Brand Page Text Alert
Having a bit of a crisis and need to be notified of every single interaction on your Facebook brand page? Click ‘this’ and select the RSS trigger, then input your Facebook Notifications RSS feed, and then select ‘that’ and choose the SMS option (you’ll have to activate your phone number, but it’s a snap). Viola! Now, when your page receives an interaction, you’ll be texted within fifteen minutes, ensuring a rapid response. The basic recipe for RSS to SMS is here.
(Tip of the hat to LunaMetrics for this fantastic Ifttt Timeline Notifications to SMS recipe.)
Thanks for the Retweet
No one likes automation, but no one likes going without thanks, either. A nice recipe for Ifttt is that you can use it to automatically reply to tweets. There are various options such as when someone follows you or tweets about a particular topic. The recipe allows customization, so that you can use different language for person A raving about a product versus Person B retweeting a blog. The basic recipe for a Twitter to Twitter Ifttt is here. (A specialized recipe to send thanks for a #FF Friday Follow is here.)
When Facebook profile picture changes, update Twitter profile picture
Want to show a consistent “face” with all your brand voice accounts? Let Ifttt be your genie in a bottle and take care of reconciling your profile photos. By putting several of these tasks together, you can ensure all of your profile photos on all your platforms update via chain reaction. The basic recipe for Facebook profile photo triggering Twitter profile photo change is here, but also useful is Facebook to Tumblr, etc. (Iffft can also store a record of those profile photos for you, by using storage destinations like Evernote and Dropbox or notating the change on your Google Calendar. More about GCal below!)
Duplicate Status Updates from Facebook to Google+
Frustrated by G+’s less than open API, but want to make sure you aren’t missing out on Google+’s potential? Through a somewhat convoluted work-around, Ifttt can make the magic happen so that when you update a brand page on Facebook, the same update will appear on a G+ account. The recipe (and link to the more involved directions) can be found here.~
Tumblr Your Content
Have a YouTube presence and been thinking of getting into Tumblr, but not sure if you have the bandwidth? Let Ifttt be your personal Tumblr assistant and automatically send your YouTube videos to Tumblr. Don’t want your Tumblr to feel one note? You can vary things up by also having your favorite YouTube videos automatically sent, along other content you surface, like “tagging” a Flickr photo or pretty much any action imaginable on Instagram. (For more on curating content for Tumblr via Ifttt, see Brian Groth’s great tips on language to wrap around your automated curation.)
Send your Pinterest photo board updates to Facebook
Want to show off all the hardwork you’ve done with your Pinterest boards (and get a little synergy going while doing so?) This task will automatically update a Facebook status with the newest photo entry to a specific Pinterest board, using the magic of RSS. (Pinterest via RSS can log to your editorial calendar, too. See below!)
Archive your actual Tweets to your Editorial Calendar
If you are using Google Calendar to document and map your editorial calendar (just like the team at Huffington Post,) you can save your actual tweets and retweets to the Google calendar itself, giving you a one-stop look at how practice is measuring up to strategy. Same principle can be used for Facebook and Google+ status updates, too. Find the basic recipe here.
Document your PR Calendar
Love your Editorial Calendar but think sometimes you are missing the PR/Media aspect? Fill out the bigger picture by setting up your Google Alerts in RSS, then have Ifttt work its magic to add context to your buzz via a dedicated Google calendar. Can be used to document Quarterly Earning reports, press releases, news articles and interviews, product recalls and more.
Twitter Faves saved for later
This Ifttt recipe makes it easy to save and search the posts you mark to Evernote. You can specify tags and the notebook in Evernote, too. Love the concept, but not Evernote? Make the destination Pocket or Instapaper or even Delicious instead. A real boon to link junkies. Not that we would know anything about that. *cough*
Cross-Promote on Twitter
Greet a new Twitter follower and suggest other places he might want to follow your brand account (blog, Facebook, Linkedin, the weekly poetry slam at the coffeehouse?) via an automated message.
Edit Personal Tweets for Linkedin
Let’s face it, not all of us are perfectly professional 24-7 on Twitter. Ifttt lets us trim down the fluff and promote the respectable via the edition of a hidden hashtag, so that your Linkedin updates are a credit to yourself, your professional development, and to your current company’s overall reputation. Now one Twitter account really can have business in the front and party in the back.
Archive Facebook Page Tagged Photos
Need a tidy place to see what your fans are doing when tagging your product name? Ifttt gives you a simple way to archive those photos by taking the tagged photo and adding it to a file in Dropbox. Perfect way to stay on top of visual mentions.
Although the recipes above discuss how Ifttt can aid social media, marketing, and community professionals, Ifttt has literally hundreds of ways to make services integrate and better serve any person who is living the digital life. One of our favorite recipes for personal use? Having Ifttt mark our family’s Google calendar with a warning about a possible school snow day as soon as the weather service releases the forecast. So simple yet so useful – that’s Ifttt!